Our culture has a fascination with fashion. In displaying the raw aptitude behind the art of clothing, exposing designers with true flair is what we love to deliver. Project Ethos creates a unique opportunity for buyers, media and consumers to engage in a fun and fashionable atmosphere. The line-up is equipped with live runway show with live models who take the designer looks to the next level. Looking back on 2011, our fashion designer participation was unmatchable.
Last year, Frederick’s of Hollywood Swimwear officially launched their new swim line at each show and with the likes of Seth Aaron Henderson of Project Runway who premiered his ready-to-wear line at on our stage at LA Fashion Week in March, we strive to find and showcase designers that are fine and fierce. In addition, our Vitamin Water sponsor designer challenge offered a fresh take on inspiration. With local designers competing to win, attendees text-voted live on their favorite piece to determine the best look. Each city show featured hand-picked local faces for exclusive Made-In-the-USA exhibition of fashion. Just a few of our favorites from 2011, Seth Aaron Henderson LAFW 3-12-11, Johana Hernandez (GLAUDI by Johana Hernandez) 10-14-11, Lauren Crafford (LHC Couture) SF 8-11-11, Elina Sheripova SD 9-15-11, Will.I.AM (I AM) LAFW 10-14-11.
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