LA Fashion Week 3-13-12 Press Release

Project Ethos Revolutionizing LA Fashion Week

An updated live event with added mass exposure via web hub sets new benchmark

Los Angeles, CA- A new standard will be set for LA Fashion Week by Project Ethos on Tuesday, March 13th, 2012 at Avalon Hollywood (1735 Vine St  Los Angeles, CA 90028) with official sponsors Activate Water, Rusnak Auto Group, Audi, Snapsac and TNT Agency (styling all hair and makeup looks). Project Ethos will unveil a fresh take on bringing exposure to participants and is set to launch the concept at their first Spring event. Partnering with powerhouse event producers Jin&Quinn who have composed events for The Black Eyed Peas,  Blackberry, Ducati and more, this event will be an experience like no other for attendees.

Both industry and consumer will get a first look at the future of fashion, music and art with an earlier time for doors and the runway showcase, leaving extra time for a meet and greet with the participants. All mediums will debut in one room centralizing the excitement with a live musical performance from LA based Hyper Crush and live art installations from LabArt Gallery’s Sand-One, Jules Muck, and CYRCLE. The runway show will feature a dynamic group of designers including Danielle Pettee (Danielle the Dress Maker), Ermelinda Manos, Wen Guo (Boditecture), Melissa Velia (Melissa Velia), Janean Johnson (JaJo Couture), Regina Marie Woods (G. Marie), Edita Bandaryan (Edita Collection), Luis Mendoza & Yesica Medina (LUICA), Catherine Furio (Furio Apparel) and Johana Hernandez (GLAUDI by Johana Hernandez).

The diverse talent and action will all be captured on camera by ProjectEthos.tv for viewers worldwide. "After holding events in cities throughout the west coast, we realized that our participants need more exposure than to what's in their own back yard. ProjectEthos.tv is the answer.” Jason Peskin – Founder and C.E.O. 

Following the Ethos fashion show will certainly be an experience in itself with hosts Jin&Quinn at the helm. The “event within an event” will feature a live performance from The Seems, DJs Ditgital and Taryn Manning, and a fashion show.