Featured AZ Artists 11.11.11

We're only a few days away from the finale show of 2011. We have a great group of artists that will be showcasing their work at this event. Don't miss out!

Pre-sale tickets available here: http://www.wantickets.com/events/ShowEvent.aspx?eventId=95053

Project Ethos Intern Experience

If you are looking for an internship that is exciting, challenging, and improves your communication skills, Project Ethos is the place to be! I am a Communication major with an emphasis on Advertising and found myself learning about all sorts of integrated marketing. I have been in charge of contracting sponsors for the VIP bags. While it may seem that getting free stuff is easy, it’s not in this economy. Yet after rigorous training and mock calls I found companies that were more than willing to donate. If I may say so myself it was a great feeling to know that all my hard work paid off and was able to see it all come together during the LA Fashion Week kick off. I was able to share the Ethos vision to other companies and implement marketing strategies that would benefit both parties. Yes I was able to receive 500 pieces of FREE merchandise from companies throughout the country and highlight significant products. This involved researching companies, researching their merchandise and analyzing how they could benefit our VIP attendees. After it was all said and done I was truly proud of myself and excited to showcase such fabulous products.

During the actual show, I was considered a runner. Literally it meant I was running across the whole venue at all times in five inch heels, another task I believed to be impossible. Yet lo and behold it was very possible and great exercise for my calves! I was in charge of escorting VIPs to their designated areas, which meant networking. I met everyone from radio representatives to the Princess of Denmark to Miss Regional California and enjoyed every second of it. Overall it was amazing to see the whole Ethos community come together and create such an unforgettable event.

-Vanessa Vega


One major part of this public relations internship is learning! If you are willing to learn, Project Ethos will truly teach you diverse techniques that apply to several areas of the work field.  As a public relations intern on the media team, I was in charge of  creating and sending out pitch letters to different media outlets, placing phone calls, and drafting up fact sheets for some of the participants during LA Fashion Week. The most exciting part of my internship is being an active part of the clients' PR efforts. Here at Project Ethos you really get to be hands on with various aspects of the event. On the day of the event you can expect to be doing a little bit of everything from setting up chairs to preparing VIP bags. Overall, you will get to see the venue come to life from scratch.  The night of the event I checked in press and talent; one of the cool things with that is being able to see the media you contacted attend the show. Seeing all your efforts come together the night of the event is so rewarding.  To sum it up it is an incredible experience. I would recommend an internship like this to everyone!

-Yodiet Habteab

The anticipation for the extravagant LA Fashion Week kick off at the House of Blues on Sunset was underway and everyone was putting the final touches for the unforgettable night. When we arrived to the venue everyone was excited to see Pete Wentz’s band the Black Cards perform, Will. I. Am’s clothing line preview and the live art show. Yet before all of our hard work paid off and we could claim success, we had to wait for our assigned task to assure a smooth show. I was part of the curator team and VIP seating overflow on the day of the show which involved me making sure that the seating arrangement was settled. Little did I know that I would also be involved in multiple tasks, like setting up the VIP chairs according to seating arrangements and organizing the VIP bags. One might consider seating arrangements an easy task yet overflowing crowds that turn restless became a constant struggle.

Now, before the show I was in charge of contacting art galleries to search for emerging artists and also invited art galleries to our show. As a Business major that minored in Marketing Promotion and International Business, I was excited to see the success of all of our marketing and promotions strategies on the night of the show. Another cool factor was researching various companies before contacting them and learning how to communicate/network with clients even when they were out of state. What’s so great about contacting sponsors or talking to companies about our show is that we get to practice and improve our business communication skills and eloquence. Overall I felt beyond satisfied to work on this show because I learned how to throw an amazing event through hands on experience, not a manual.

-Sergio Sanchez



I started interning with Project Ethos about a month before one of their biggest events, LA Fashion Week 2011. With so little time to go, there was still so much to do in preparation for the show. Being a part of the media and promotion team, I was working with Public Relations to spread the word about our event. While Project Ethos has only been around since 2005, they have already gained a certain reputation for showcasing some of the hottest emerging talent in fashion, music, and art. I contacted multiple media outlets, pitched our show and invited them to experience Ethos as a VIP guest. I was also assigned to create fact sheets for some of the participants in the show. It was great insight to see how different artists are inspired by various elements.

The day of the show came, and I was very excited to see what went on behind the scenes with production. I saw artists set up their galleries, designers sewing last minute garments, and the models rehearsing up and down the runway. Each intern had a specific assignment for the night and I was assigned to check in VIP guests on the runway. When the doors opened, it was a little nerve racking dealing with all the people. The atmosphere was filled with excitement, minor chaos, and I was ready to soak it in. Once everyone on my list was checked in, I was able to go inside and help out with productions behind the scenes which allowed me to enjoy the show from a whole new perspective.

-Andrea Mendez

Project Ethos AZ 11.11.11

LAFW: Flavor Fashionista Challenge

http://www.britboyfashions.com/

http://www.glaudicollection.com/about/

http://www.pentardcouture.com/default.html

http://www.multeepurpose.com/

http://www.onnami.com/ 



Tickets available for purchase here: http://projectethos.com/tickets-events/

Project Ethos Stands Up To Cancer

by Vanessa Vega

We all know Project Ethos stands up for fashion, music, art, and now, to cancer! That’s right, Ethos is partnering up with the groundbreaking cancer dream team, Stand Up To Cancer. Ethos will be donating one dollar of every ticket sold from our Los Angeles Fashion Week show to SU2C. 

Why is Ethos partnering up with SU2C?  We are committed to creating awareness and building broad public support in order to prevent cancer.  “Cancer takes one person every minute. One life in a moment. They are our brothers, our sisters, our fathers and mothers, our husbands and wives, our best friends, our children, ourselves. Every day in America 1,500 people die, and yet, the means to save them are literally within our reach. To wait any longer for someone else to save our lives and the lives of those we love is unforgivable.”-SU2C

Stand Up To Cancer is a new initiative created to accelerate cancer research so we can start saving lives. SU2C's goal is to unite the best and the brightest in the cancer community and encourages collaboration instead of competition. By using the entertainment industry as a forum to advocate for scientific breakthroughs in the prevention, detection, treatment and even reversal of cancer, SU2C has created a sense of hope for all. Ethos and SU2C are determined to unlock the answers that will finally conquer cancer.  Are you?

 

Project Ethos LA Fashion Week 10.14.11

Tickets available for purchase at: http://www.wantickets.com/events/ShowEvent.aspx?eventId=93850

Where the Heart Meets the Soul: LA House of Blues

by Vanessa Vega


Let’s face it, October is coming up and you want more FASHION, MUSIC, and ART! Well good thing Ethos is here to make it happen. So where exactly, will you find us during LA FASHION WEEK? Where The Heart Meets the Soul, also known as the House of Blues on Sunset.

The House of Blues Sunset Strip is one of the most exciting and world-famous entertainment destinations in all of Los Angeles. With over 3,500 hundred shows and performances from some of today’s legends, the House of Blues is the go-to spot for entertainment. Throughout history, the venue has welcomed superstars like Aerosmith, Prince, Britney Spears, Justin Timberlake, Lil Wayne, Jay Z, Jonas Brothers and many more! So it’s no coincidence that Ethos will be next to light up the stage!

Project Ethos is ready to take LA by storm and lay out the red carpet for our legends in the making. One fashionista, one band, and one artist at a time, we will make sure all hearts meet the soul at least for one night! So stay tuned and keep Ethos on the mind so that you can be the first to get your tickets to LA FASHION WEEK before they sell out.

Project Ethos LA Artist Spotlight: Celena De Luna

by Thelma Annan

Based in Covina, CA, Celena is currently a Fine Arts Major at PCC (Pasadena City College), with a minor in Environmental Studies. Celena’s appreciation for art began at an early age. She first began by taking art classes when she was young and has continued practicing and pursuing her passion.

Rather than relying solely on her natural talent, Celena hopes to expand and improve on her craft. Comfortable experimenting with an array of mediums, from colored pencil to spray paint, Celena admits,"I love me some strong colCurrently, Celena finds herself gravitating towards oil painting and screen printing.

                                   
Celena admits that her source of inspiration derives from people and humanitarian concepts, but most influentially, that of Indian culture. Fascinated with their common use of bright colors and detailed designs, Celena one day hopes to raise enough money through her art-inspired T-shirts to study abroad in India for art and philosophy. She also aspires to teach children in developing countries the importance of creativity and just how powerful the voice of art can be.
 

Celena hopes that her artwork will help inspire others, and overall, make a positive impact on how people treat not only each other, but the environment as well. She strives to change people’s perceptions on the definition of what beauty truly is.

So get familiar and check out this artist! Celena’s website is currently under construction, but if you are interested in her artwork and designs, feel free to contact her via Facebook.

Project Ethos San Diego: Artists & Musicians

Tradeshow Areas of MAGIC

Magic has seven different show areas: WWDMAGIC, S.L.A.T.E., STREET, MENS/WEAR, FNPLATFORM, PROJECT, and POOLTRADESHOW.

WWDMAGIC

WWDMAGIC features women's apparel, accessories and footwear.  Women's Wear Daily's collaboration with MAGIC helps showcase more than 2,000 emerging and established brands with all kinds of trends and price points. You are sure to find the best in women's fashion at this show area.

S.L.A.T.E.

Next is S.L.A.T.E., a show area dedicated to representing the underground streetwear labels in the surf, skate, art and music culture.

S.L.A.T.E. is known for showcasing indie to established designers with an authentic feel for fashion and lifestyle.

S.L.A.T.E. is the place to be for all things action and sports thanks to the launch of RIDE Unltd which combines action sports with streetwear.

STREET

The STREET show area is known for its global street style mixing fashion, sports and culture.

STREET brings together all types of lifestyles and trends from today's youth culture and makes up a diverse community connected by its urban outlook.

MENS/WEAR

MENS/WEAR contains the most sought-after brands in men's fashion and includes sportswear, weekend casual, outerwear, and classic suits and separates.

Bringing together boutique brands and the biggest names in men's fashion MENS/WEAR focuses on the timeless pieces while touching on new trends in men's fashion.

FN Platform

With every outfit you need the perfect shoes. In FN Platform, you're dealing with over 1,500 new and emerging labels in branded footwear for men, women, juniors and children. FN Platform provides industry insight via educational initiatives; footwear buying workshops,
markets forecasting by Sterne Agee. There are seminars that highlight emerging technology, social media and much more. This gives businesses the push they need to have the ability to shop footwear with the concept of what consumers will be buying and wearing next season. FN Platform has unique merchandise that goes from footwear for the modern man, juniors & kids, the balance between style & comfort, Sport-inspired shoes, women’s fashion, and lastly, the luxury collection. Some of the brands that are involved with the FN Platform
can go from the big leagues to a new and up-coming designer that could be the biggest star. You've got Baby Phat, BCBG MAXAZRIA, Fergie, Michael Kors and many other name brands that you might have heard of.

PROJECT

Project, the world's preeminent contemporary fashion trade event, features the most suitable brands and can attract important retailers in the global marketplace. Project is held 365 days, meaning that Project never sleeps and their always on top of their trends and the community they have. They help with emerging artists just like ETHOS, and they give the push to young and new designers to become the best and biggest they can be. They also help their clients with setting them up to collaborate with up and coming designers too. This is called Project 10, where they gather 10 collaborations and use these masterpieces to showcase what that team could do together and how they can bring out the best in both artists.

POOL TRADESHOW

Similar to what ETHOS and Project do to an extent, POOL TRADESHOW is an original independent tradeshow that was established in 2001 for boutique markets and leading retailers worldwide. POOL is a community of art and design that has driven brands creating connections in the industry for creative visionaries.



What would ETHOS get out of MAGIC? Well what wouldn’t you get out of it? With numerous brands all coming together for this 3-day event.

Along with PROJECT and POOL TRADESHOW coming together, ETHOS can continue to network with industry professionals.  With ETHOS holding it down here in the U.S with our designers, musicians and artists, we can expand to helping amazing, progressing, and talented designers that are in different countries. Project ETHOS can bring out fresh, new, and out of this world flair to the U.S, something that can change the fashion world all because we went to MAGIC.

All these show areas have different events catering to what they focus on and make it a great educational and networking opportunity for its attendees. With only three days and so much to see, plus FNPLATFORM, PROJECT and POOLTRADESHOW, hopefully the attendees have time to take it all in. I can't imagine how amazing it would be to attend!

San Diego Model Casting 08.27.11

All Good Things Must Come to an End

When I first began this internship I was so excited. However I figured that, like most things, the sparkle and excitement would fade once I started working more. Quite the opposite. I was pleasantly surprised to find that the longer I worked the more fun I had. I got to know the girls in the office more and I got to know all the other interns more. I found myself looking forward to what crazy conversations would take place that day (like actually meeting people who had never seen The Sandlot) and the two hour long debates on where we should go for lunch. 

Amongst all the talk of ice cream cookie sandwiches and deep fried anything, though, I found my fellow interns and I actually learning. We learned how to overcome the fear of calling buyers and curators, how to let the rude comments and hang ups from buyers and curators roll off our backs, and how to work together to contribute something significant to all of our shows. I must say I am so grateful to have been able to have this experience and to work with such talented people. It turned out to be more than I ever thought it could be.

Thanks Project Ethos for an amazing summer!

Christi

I still remember the e-mail my instructor sent to our class about an internship for Project Ethos, a fashion, music and art company. I sent my resume in and was excited to hear from Brianne, the PR Director, shortly after. It was already time for our orientation meeting, where we would meet Jason, the owner, Brianne, as well as the other interns. We were lucky to end up with such a great crowd. Now it is hard to believe that this is my last day at the office here in LA already. Over the past months we got some insight of the business behind the events Project Ethos puts on. There is a lot of work in all different areas that needs to be taken care of and it was interesting to learn step by step how we could help out and do research to find all the information that was needed. However, it is time for me to say bye and thank you to Project Ethos for the great opportunity.

-Susanne Truthmann

Art Scene Hits the Streets in San Diego

By Hannah Dellinger

This September Project Ethos is going back to San Diego, home of colorful, exciting, and fresh graffiti art. There are murals all over the city that combines spray paint and acrylic on all kinds of surfaces. A big trend in the San Diego art world is for street artists to collaborate together in order to make art that breaks boundaries and is designed for the whole community to enjoy.

Chor Boogie

Chor Boogie is one of San Diego’s premier street artists. He was born and raised in San Diego and decided at a young age that he would be an artist. Boogie’s artwork is influenced by classical painters like Michelangelo, surreal artists like Dali, and is infused with spray-painting techniques from modern day graffiti artists like Phase2. Boogie uses unique colors, movement, shapes, and light in his work in order to wake up the viewer. He paints on buildings because it gives the piece a sense of belonging and creation that every passerby can enjoy and appreciate.

Dave “Bunny Kitty” Persue

Dave Persue, also known as “Bunny Kitty”, has a collection of spray paint art all over San Diego that is unique, hip, and fun. You can easily identify one of Persue’s murals by his trademark cartoon cat wearing a rabbit costume. Persue’s artwork takes a spin on traditional graffiti, using bright pinks and purples, and characters that have a cute playful cartoon quality. Persue is also known for working with other promising San Diego street artists. His latest collaboration was part of the SD Wall Session series on July 4th and 5^th at an art supply store.

Gloria “Glow” Muriel

Gloria Muriel, also known as “Glow,” primarily works with acrylic on canvas to create an enchanting and melancholy world of surreal subjects immersed in nature. Muriel has recently branched out to work with mural mediums and with other San Diego street artists. Whether Muriel’s work is on canvas or a building, she uses symbols and mystery to express an intermingling feeling of sadness and joy. She paints girls with large, sad eyes that are immersed in nature and music to symbolize losing yourself in another world of creativity.

Michael “Monstrinho” Amorillo

Michael Amorillo, also known as “Monstrinho” (Portuguese for little monster,) draws inspiration from the beach scene of San Diego. Amorillo uses a variety of mediums including spray paint and acrylic on all kinds of surfaces. His work pops off of buildings and bursts with color and imagination. Amorillo’s art takes inspiration from musicians like Bob Marley, Os Gemeos, and Keith Herring. His early interest in comic books accounts for the story-telling quality of his art. The theme for Amorillo’s art is the feeling of complete freedom without limitations or boundaries.

Project Ethos SF Post Release

FOR IMMEDIATE RELEASE

Media Contact: Brianne Bear

323-934-3440 | brianne@projectethos.com

Project Ethos’ Sophomore Event Sells Out

A capacity crowd of consumers and attendees gathered to appreciate top local talent

San Francisco, CA – The worlds of fashion, music and art collided last Thursday, August 11^th at supperclub bringing an explosion of emerging talent to the forefront of entertainment. Members of the industry in addition to event goers were all on hand filling the multi-story venue to capacity to witness an evening of sophistication and artistry.

Calrton Hair winner Margarita Melano lit up the red carpet when she entered with her sleek and funky up-do created at the nearby Carlton Hair Salon. She then toted a gift bag featuring bath salts and lip balms from By Nieves, shampoos and conditioners from Bumble and Bumble, decorative reusable water bottles from Earthlust, magazines from Official Media Sponsor 7 x 7 Magazine and more.

Dragon Fly designs from NEST the charitable partner for the evening set up in Bar Rouge to sell their incredible semi-precious stone jewelry and educate attendees on how NEST helps women go from poverty to self-sufficiency in third world countries.

The upstairs art gallery featured pieces hung on chainlink fences and was abuzz with curators, media and art lovers alike as five local visual artists were on display. Next to it was a vendor table for JewelMint by Kate Bosworth which sold pieces from their online boutique. A Meet and Greet with participants was held in the Bar Rouge including hosted cocktails from Pink Pigeon while AmpLive performed for the masses.

Attention was turned towards the white runway that was lined with glowing vitaminwater zero™ bottles. Sultry Frederick’s of Hollywood Swim stepped first on to the runway, followed by Cardiwrap by Kymaro. Next, the garments as part of the “vitaminwater zero™  Flavor Fashionista Challenge” were showcased including Lauren Crafford (LHC Couture), Stephanie Verrieres & Kimie Sako (Verrieres & Sako) and Wen Guo (Boditecture). 

The over one thousand text-in votes resulted in the award, valued at $3,000 going to Larissa Verdussen (RAG-DOLL designs). “My vitaminwater zero™ flavor was DRIVE. I was inspired by the sweet, energetic orange drink. I was also inspired by the name. I made this garment in two days and try to make at least one garment every day that I am in my shop. Since the theme for this challenge was “Going Green” my reclaimed piece was a mens jacket that I made into a bussel. I’m so excited!”

DJ Ajax kept the crowd partying until last call.

Last Shift at Project Ethos

by Madyson Scully

Crazy as it seems, it is my final shift as an intern here at Project Ethos! Being my first internship, I definitely gained valuable knowledge about the business world in general, as well as the fashion, music, and art industry. I learned firsthand how to be a successful salesperson, as well as effectively researching and storing important information for upcoming shows. Project Ethos was the perfect place for me to start as I enter further into my education and working career. There was a casual, positive feel in the office; music was always playing, and we, food-obsessed interns, always had our 2 o’clock lunch break, after drooling over every online menu.

Not only did I gain personal experience and education about business, I learned the importance of teamwork and cooperation within an entire company. Everyone has strengths and weaknesses, extra knowledge about one place, artist or genre of music, and when all shared and collaborated, it makes things go smoothly and time effectively. Whether I was calling and inviting VIP curators or researching new venues, or even writing blogs, these past few months working at Project Ethos have taught me important lessons for the years to come. I have gained confidence in my abilities as an employee and as a knowledgeable salesperson for the company.

I look forward to continuing my studies at USC, even as I change my mind on my career choice probably every week. I hold strong interests in law, business, psychology, and even French, but I know that no matter where I end up, I will look back on this internship with great merit and appreciation.

San Francisco Talent Lineup

 

All Night Art Exhibition

Live performances by:

Designers competing in the Flavor Fashionista Challenge:

For more event info visit: http://on.fb.me/obG8hG

To purchase tickets: http://bit.ly/pbHhpZ



Project Ethos Spotlight: San Francisco Artists

by Sarah Clifford

In just a few short days, Project Ethos will be heading up to San Francisco and we couldn’t be more psyched about the artists who will showing their work at the show.  Locals Kelly Clancy, Lawrence Yang, Tony Papesh, and Boris Jovanovic all bring something new and exciting to the table, making for an unforgettable art show on August 11.

Kelly Clancy

Kelly Clancy

Kelly Clancy

Kelly Clancy, originally from Philadelphia, clearly has a passion for art, but also is currently studying neuroscience at UC Berkeley.  Her dream-scape imagery in comic style balances a fine line between

Clancy is clearly changing comic style, challenging people to view her commentary as a unique take on social and political times.  She finds inspiration in her dreams and from the impossible task of applying rationale to the irrational.  Clancy herself says her pieces range in topics, from “alienation to love; from decay to globalism; from faith to the nameless fears that pervade our psyches.” 

Clancy’s illustration series, ‘Kids with Guns’ shows an amazing attention to detail with colors draw the viewer’s eye to different emphases in each piece.  This same attention to detail carries over to other aspects of her work, including paintings and design.

To check out Clancy’s inspired works, head to her website.

Lawrence Yang

Lawrence Yang

Next up we have the amazing Lawrence Yang, an artist with graffiti art and traditional Chinese painting influences.  With that kind of combination, you know you’re in for some astounding one-of-a-kind art, and that’s exactly what you get.

Yang works with ink, marker, and watercolor, using color in dramatic ways.  His bright and colorful images bring surreal characters and settings to life – making you think he’s crawled into your head and painting one of your most vivid dreams. 

He’s been drawing since he was a kid, and we’re sure his talent will continue to grow and develop.  Yang is currently living in SF with his (I already love him) “imaginary pets, Cholo and Binky.”

Check out his profession website here or his personal blog with updates on currently projects here.

Tony Papesh

Tony Papesh

Tony Papesh

Tony Papesh is the next SF artist you can expect to see at supperclub.  This guy is an all around artist, working in the fields of digital, sketch and paintings.  Here’s  another artist who really knows how to utilize color. 

Still within the supernatural, whimsical realm, Papesh’s images and sketches are consuming.  The simplicity and attention to detail usually has me staring at his work for much longer than I’ve realized.  His work has a way of drawing you in and will either make you laugh, or think really hard.  To see what I mean, you can see his work on his website.

Boris Jovanovic

Boris Jovanovic

Boris Jovanovic

And last, my certainly not least, is the talented Boris Jovanovic.  When I first saw his work, all I could think was, “I need that.”  Jovanovic was born in Yugoslavia and used sketching as an escape when he was younger.  Now based in San Francisco, his art has a dark beauty, often with hints of tension.

Amazing use of color seems to be a theme with our SF artists, something that is oh so refreshing.  Jovanovic uses splashes of color in his pieces, but they never overpower the art.  Instead, his subtle use and pops of color are meant to represent glimmers of hope.

His art usually has many layers, each bringing something new to the piece.  To see some of his stuff and learn more about Boris Jovanovic, check out: 
http://bespokegrafiks.com/illustration.html 
http://www.behance.net/borisj74