LAFW Model Casting 09.24.11

This Saturday @ Project Ethos HQ...Spread the word!

All Good Things Must Come to an End

When I first began this internship I was so excited. However I figured that, like most things, the sparkle and excitement would fade once I started working more. Quite the opposite. I was pleasantly surprised to find that the longer I worked the more fun I had. I got to know the girls in the office more and I got to know all the other interns more. I found myself looking forward to what crazy conversations would take place that day (like actually meeting people who had never seen The Sandlot) and the two hour long debates on where we should go for lunch. 

Amongst all the talk of ice cream cookie sandwiches and deep fried anything, though, I found my fellow interns and I actually learning. We learned how to overcome the fear of calling buyers and curators, how to let the rude comments and hang ups from buyers and curators roll off our backs, and how to work together to contribute something significant to all of our shows. I must say I am so grateful to have been able to have this experience and to work with such talented people. It turned out to be more than I ever thought it could be.

Thanks Project Ethos for an amazing summer!

Christi

I still remember the e-mail my instructor sent to our class about an internship for Project Ethos, a fashion, music and art company. I sent my resume in and was excited to hear from Brianne, the PR Director, shortly after. It was already time for our orientation meeting, where we would meet Jason, the owner, Brianne, as well as the other interns. We were lucky to end up with such a great crowd. Now it is hard to believe that this is my last day at the office here in LA already. Over the past months we got some insight of the business behind the events Project Ethos puts on. There is a lot of work in all different areas that needs to be taken care of and it was interesting to learn step by step how we could help out and do research to find all the information that was needed. However, it is time for me to say bye and thank you to Project Ethos for the great opportunity.

-Susanne Truthmann

Project Ethos Music Spotlight: Telefunk

by Lacee Blancher

Calling all music junkies…listen up! You are going to want to be the first to know about this up and coming band called Telefunk. Although the group is reasonably new to the music biz, they have already gained a substantial fan base in a small amount of time.  Telefunk is an American Alternative Hiphop/ House group formed in 2009 by two brothers, Producer, Rapper and Multi Instrumentalist Chukwuemeka “Ryan Francisca” Nwankwo and Singer/Songwriter Chinedu “Troy Francisca” Nwankwo in their apartment in Costa Mesa, CA. Despite the fact the band is fairly recent, both brothers had started making records back in 2003 when Ryan produced their mother ‘s first studio album titled Hello Africa. The album was marketed in South Africa, but never got any recognition. Their lyrics are 100% original from everyday experiences and musical sounds are produced from basically nothing but pure talent and skill by Ryan and his keyboard.

You may ask…how do I know so much info about this band? Google? Research? Rumors? Word on the street? ... No, in fact I have had a great opportunity to meet the band and despite their busy schedule, hold a meet and greet. So in fact, all these details are well-documented from the mouths of the band members themselves. Also, I was able be a fly on the wall behind the scenes at their latest video shoot for their new song "LA Anthem", and obtain an intimate, on camera interview exclusively for Project Ethos. Keep checking our blog because it will be released soon with private clips from the video shoot in downtown LA. To boot, the members of the band have a contradictory self-image. When talking with them of course they think their music is amazing, which clearly it is, but on the other hand, they have a humble attitude. For example they explained a story to me when they were walking at a shopping mall like any other day, when a fan recognized them and mentioned how their song touched his life, which was almost like an unreal situation. Also, to their surprise, the fan was an older aged man who was not their ultimate target market. This circumstance reveals the diversity Telefunk has to offer.

One characteristic the band possesses that sets themselves apart from other groups is the sense of closeness and family between everybody involved in their lives. Obviously, the brothers share a special bond, but that is beside the point. They use their own home for meetings, video/photo shoots, producing and writing their music, use the same cameraman, same sponsors, models, stylists, makeup artists, anybody who may be involved in any aspect. Furthermore, Troy Francisca is the main songwriter for the group. His view of music is also another attribute that sets them apart. In his view, of course fame and fortune is an ultimate goal, but certain songs he writes are personal, too confidential for public enjoyment.

Merely from spending a small number of days on set with the band members from Telefunk, in only a few moments they have already allowed me to recognize their passion for not only music overall, but the infatuation with the music they create. This is why Project Ethos is so amazing. We acknowledge up and coming musicians, artists, and designers who have enthusiasm, fire, and talent, and back them with the belief that they can make it big in the industry. These artists may be discovered with a bit of help from our team, because of course tremendous time and effort from our company goes into planning and executing the events, but good ole talent is what gets them recognized.

Project Ethos Music Spotlight: Jhene Aiko

by Marra Camille Manansala

Los Angeles has been blessed with a lot of great musical talent lately, and the city has another up-and-coming talent by the name of Jhene Aiko. You might recognize the airy and angelic voice from the chorus of “July,” a song that was released last summer on Drake’s Thank Me Later, which has found its home on Jhene’s mixtape, Sailing Soul(s).

This mixtape was released back in March, but it’s definitely something that will be in rotation for all seasons. As corny as this sounds, we all know that girls have a go-to song for all highs and lows of a relationship.  Just in time for your summer fling, the songs on Sailing Soul(s) is a fine addition to your summer playlist.

Sailing Soul(s) is the process of frustration, heartbreak, and the art of getting over all wrapped into one. For any girl who doesn’t quite have the ability to get her feelings down in words, no need to worry. The songs are all too relatable, and quite frankly, there’s a lyric perfect for any situation you might be in. So to all boyfriends in the dog house, ex-boyfriends, and failed flings, I’ll just warn you now: Any Jhene Aiko lyric as a Facebook or Twitter post by your girl is a subliminal message directed at you.

Do Better Blues, featuring L.A. rap artist H.O.P.E, takes us on the all too familiar situation of a couple at its breaking point. Through back-to-back verses from a male’s and woman’s point of view, lyrics remind us of the truth of the situation. Most, at least.

If I could do better
Then you can do better too
But I don't want better
‘Cause I'm only better with you
If you could do better
Then I can do better too
But I don't need better
It only gets better with you

You v. Them sings of a love that can’t happen. Jhene’s soft voice is hypnotizing in this song, but don’t discredit the lyrical value of her verses.

It's the wanting you, never getting you
Keeps me wanting you, missing you
Just to picture you is what gets me through
Fit for you, I was meant for you
What I was sent to do, meant to do
Wasn't meant for you

Sailing Soul(s) features rising talent out of Los Angeles, Kendrick Lamar, H.O.P.E, and Lite. Miguel, a performer at last year’s Project Ethos show in Los Angeles, also makes a guest appearance alongside major hip-hop artists Gucci Mane and Kanye West.

Download Jhene Aiko’s Sailing Soul(s) now! http://jheneaiko.com/

"Sailing not Selling" feat. Kanye West

Project Ethos Fashion Thread: Inspire Me Apparel

Inspire Me Apparel
Article by: Connie Fang

    With 30 years of design experience, Inspire Me Apparel reaches out to the fun, intelligent, beautiful, and confident young women that knows how to get people's attention with their charm and style. With outfits from dressy day wear, evening wear, and formal wear, Inspire Me Apparel gives the opportunity to express and compliment with chic, bold, and classy looks at affordable prices. Originated in Los Angeles, CA, it is growing vastly in areas from California and New York with hopes to expand in even more cities and countries near you.

    Personally, I love shopping for great looks at affordable prices that won’t break my bank account at the end of the month. The dresses that they have designed can be worn on any occasion that fits almost anyone who isn’t afraid to make a fashionable statement. Each of these dresses can be made your very own by simply adding accessories like earings, necklaces, and really cute shoes. You will definitely find me purchasing outfits from their online store very soon.

 Here at Project Ethos, we support up and coming designers because we believe that they can be successful through people like you, who find their merchandise just as interesting, like we do. Learning about PR for a couple of weeks now has made me realize that there are a lot of talented people out there; they just need to be discovered at the right time and by the right people. We will continue to expose all the wonderful talents out there to make it a little easier for people like you to find on our blogs, websites, and most importantly at our fashion shows. Hurry and follow them and us on Twitter, like us on Facebook, and stay tuned to get inspired.

http://www.facebook.com/InspireMeApparel

Project Ethos "On The Spot": The Robotanists

Here's an interview with the Robotanists at our Carpe Diem event during LA Fashion week.  Enjoy!

D*Face Afterparty this Saturday 4-9-11 @ Voyeur in WeHo

This is a little something we're putting together because we're big fans of D*Face and want to celebrate after his gallery event earlier that night.  Check the Flyer and everyone on in Los Angeles who is around, email Guestlist@ProjectEthos.com with your RSVP, its a free event, you just have to get on the list to get in.  Thanks and we'll see you Saturday 4-9-11 at Voyeur!

Project Ethos "On The Spot": Seth Aaron Henderson

Project Ethos "On the Spot" is our behind the scenes, team generated camera that will be a supplement to the other official videos we put out.  We'll be doing interviews, vlogs, and capturing all the awesome madness that goes on within Project Ethos.  Here is our interview with Project Runway's Seth Aaron Henderson at our Carpe Diem Fashion show.  Enjoy!