Featured AZ Artists 11.11.11

We're only a few days away from the finale show of 2011. We have a great group of artists that will be showcasing their work at this event. Don't miss out!

Pre-sale tickets available here: http://www.wantickets.com/events/ShowEvent.aspx?eventId=95053

Project Ethos Intern Experience

If you are looking for an internship that is exciting, challenging, and improves your communication skills, Project Ethos is the place to be! I am a Communication major with an emphasis on Advertising and found myself learning about all sorts of integrated marketing. I have been in charge of contracting sponsors for the VIP bags. While it may seem that getting free stuff is easy, it’s not in this economy. Yet after rigorous training and mock calls I found companies that were more than willing to donate. If I may say so myself it was a great feeling to know that all my hard work paid off and was able to see it all come together during the LA Fashion Week kick off. I was able to share the Ethos vision to other companies and implement marketing strategies that would benefit both parties. Yes I was able to receive 500 pieces of FREE merchandise from companies throughout the country and highlight significant products. This involved researching companies, researching their merchandise and analyzing how they could benefit our VIP attendees. After it was all said and done I was truly proud of myself and excited to showcase such fabulous products.

During the actual show, I was considered a runner. Literally it meant I was running across the whole venue at all times in five inch heels, another task I believed to be impossible. Yet lo and behold it was very possible and great exercise for my calves! I was in charge of escorting VIPs to their designated areas, which meant networking. I met everyone from radio representatives to the Princess of Denmark to Miss Regional California and enjoyed every second of it. Overall it was amazing to see the whole Ethos community come together and create such an unforgettable event.

-Vanessa Vega


One major part of this public relations internship is learning! If you are willing to learn, Project Ethos will truly teach you diverse techniques that apply to several areas of the work field.  As a public relations intern on the media team, I was in charge of  creating and sending out pitch letters to different media outlets, placing phone calls, and drafting up fact sheets for some of the participants during LA Fashion Week. The most exciting part of my internship is being an active part of the clients' PR efforts. Here at Project Ethos you really get to be hands on with various aspects of the event. On the day of the event you can expect to be doing a little bit of everything from setting up chairs to preparing VIP bags. Overall, you will get to see the venue come to life from scratch.  The night of the event I checked in press and talent; one of the cool things with that is being able to see the media you contacted attend the show. Seeing all your efforts come together the night of the event is so rewarding.  To sum it up it is an incredible experience. I would recommend an internship like this to everyone!

-Yodiet Habteab

The anticipation for the extravagant LA Fashion Week kick off at the House of Blues on Sunset was underway and everyone was putting the final touches for the unforgettable night. When we arrived to the venue everyone was excited to see Pete Wentz’s band the Black Cards perform, Will. I. Am’s clothing line preview and the live art show. Yet before all of our hard work paid off and we could claim success, we had to wait for our assigned task to assure a smooth show. I was part of the curator team and VIP seating overflow on the day of the show which involved me making sure that the seating arrangement was settled. Little did I know that I would also be involved in multiple tasks, like setting up the VIP chairs according to seating arrangements and organizing the VIP bags. One might consider seating arrangements an easy task yet overflowing crowds that turn restless became a constant struggle.

Now, before the show I was in charge of contacting art galleries to search for emerging artists and also invited art galleries to our show. As a Business major that minored in Marketing Promotion and International Business, I was excited to see the success of all of our marketing and promotions strategies on the night of the show. Another cool factor was researching various companies before contacting them and learning how to communicate/network with clients even when they were out of state. What’s so great about contacting sponsors or talking to companies about our show is that we get to practice and improve our business communication skills and eloquence. Overall I felt beyond satisfied to work on this show because I learned how to throw an amazing event through hands on experience, not a manual.

-Sergio Sanchez



I started interning with Project Ethos about a month before one of their biggest events, LA Fashion Week 2011. With so little time to go, there was still so much to do in preparation for the show. Being a part of the media and promotion team, I was working with Public Relations to spread the word about our event. While Project Ethos has only been around since 2005, they have already gained a certain reputation for showcasing some of the hottest emerging talent in fashion, music, and art. I contacted multiple media outlets, pitched our show and invited them to experience Ethos as a VIP guest. I was also assigned to create fact sheets for some of the participants in the show. It was great insight to see how different artists are inspired by various elements.

The day of the show came, and I was very excited to see what went on behind the scenes with production. I saw artists set up their galleries, designers sewing last minute garments, and the models rehearsing up and down the runway. Each intern had a specific assignment for the night and I was assigned to check in VIP guests on the runway. When the doors opened, it was a little nerve racking dealing with all the people. The atmosphere was filled with excitement, minor chaos, and I was ready to soak it in. Once everyone on my list was checked in, I was able to go inside and help out with productions behind the scenes which allowed me to enjoy the show from a whole new perspective.

-Andrea Mendez

AZ Model Casting @ The Mint 10.29.11

Project Ethos AZ 11.11.11

LAFW: Flavor Fashionista Challenge

http://www.britboyfashions.com/

http://www.glaudicollection.com/about/

http://www.pentardcouture.com/default.html

http://www.multeepurpose.com/

http://www.onnami.com/ 



Tickets available for purchase here: http://projectethos.com/tickets-events/

Project Ethos Stands Up To Cancer

by Vanessa Vega

We all know Project Ethos stands up for fashion, music, art, and now, to cancer! That’s right, Ethos is partnering up with the groundbreaking cancer dream team, Stand Up To Cancer. Ethos will be donating one dollar of every ticket sold from our Los Angeles Fashion Week show to SU2C. 

Why is Ethos partnering up with SU2C?  We are committed to creating awareness and building broad public support in order to prevent cancer.  “Cancer takes one person every minute. One life in a moment. They are our brothers, our sisters, our fathers and mothers, our husbands and wives, our best friends, our children, ourselves. Every day in America 1,500 people die, and yet, the means to save them are literally within our reach. To wait any longer for someone else to save our lives and the lives of those we love is unforgivable.”-SU2C

Stand Up To Cancer is a new initiative created to accelerate cancer research so we can start saving lives. SU2C's goal is to unite the best and the brightest in the cancer community and encourages collaboration instead of competition. By using the entertainment industry as a forum to advocate for scientific breakthroughs in the prevention, detection, treatment and even reversal of cancer, SU2C has created a sense of hope for all. Ethos and SU2C are determined to unlock the answers that will finally conquer cancer.  Are you?

 

LAFW Model Casting 09.24.11

This Saturday @ Project Ethos HQ...Spread the word!

Project Ethos LA Fashion Week 10.14.11

Tickets available for purchase at: http://www.wantickets.com/events/ShowEvent.aspx?eventId=93850

Where the Heart Meets the Soul: LA House of Blues

by Vanessa Vega


Let’s face it, October is coming up and you want more FASHION, MUSIC, and ART! Well good thing Ethos is here to make it happen. So where exactly, will you find us during LA FASHION WEEK? Where The Heart Meets the Soul, also known as the House of Blues on Sunset.

The House of Blues Sunset Strip is one of the most exciting and world-famous entertainment destinations in all of Los Angeles. With over 3,500 hundred shows and performances from some of today’s legends, the House of Blues is the go-to spot for entertainment. Throughout history, the venue has welcomed superstars like Aerosmith, Prince, Britney Spears, Justin Timberlake, Lil Wayne, Jay Z, Jonas Brothers and many more! So it’s no coincidence that Ethos will be next to light up the stage!

Project Ethos is ready to take LA by storm and lay out the red carpet for our legends in the making. One fashionista, one band, and one artist at a time, we will make sure all hearts meet the soul at least for one night! So stay tuned and keep Ethos on the mind so that you can be the first to get your tickets to LA FASHION WEEK before they sell out.

Tradeshow Areas of MAGIC

Magic has seven different show areas: WWDMAGIC, S.L.A.T.E., STREET, MENS/WEAR, FNPLATFORM, PROJECT, and POOLTRADESHOW.

WWDMAGIC

WWDMAGIC features women's apparel, accessories and footwear.  Women's Wear Daily's collaboration with MAGIC helps showcase more than 2,000 emerging and established brands with all kinds of trends and price points. You are sure to find the best in women's fashion at this show area.

S.L.A.T.E.

Next is S.L.A.T.E., a show area dedicated to representing the underground streetwear labels in the surf, skate, art and music culture.

S.L.A.T.E. is known for showcasing indie to established designers with an authentic feel for fashion and lifestyle.

S.L.A.T.E. is the place to be for all things action and sports thanks to the launch of RIDE Unltd which combines action sports with streetwear.

STREET

The STREET show area is known for its global street style mixing fashion, sports and culture.

STREET brings together all types of lifestyles and trends from today's youth culture and makes up a diverse community connected by its urban outlook.

MENS/WEAR

MENS/WEAR contains the most sought-after brands in men's fashion and includes sportswear, weekend casual, outerwear, and classic suits and separates.

Bringing together boutique brands and the biggest names in men's fashion MENS/WEAR focuses on the timeless pieces while touching on new trends in men's fashion.

FN Platform

With every outfit you need the perfect shoes. In FN Platform, you're dealing with over 1,500 new and emerging labels in branded footwear for men, women, juniors and children. FN Platform provides industry insight via educational initiatives; footwear buying workshops,
markets forecasting by Sterne Agee. There are seminars that highlight emerging technology, social media and much more. This gives businesses the push they need to have the ability to shop footwear with the concept of what consumers will be buying and wearing next season. FN Platform has unique merchandise that goes from footwear for the modern man, juniors & kids, the balance between style & comfort, Sport-inspired shoes, women’s fashion, and lastly, the luxury collection. Some of the brands that are involved with the FN Platform
can go from the big leagues to a new and up-coming designer that could be the biggest star. You've got Baby Phat, BCBG MAXAZRIA, Fergie, Michael Kors and many other name brands that you might have heard of.

PROJECT

Project, the world's preeminent contemporary fashion trade event, features the most suitable brands and can attract important retailers in the global marketplace. Project is held 365 days, meaning that Project never sleeps and their always on top of their trends and the community they have. They help with emerging artists just like ETHOS, and they give the push to young and new designers to become the best and biggest they can be. They also help their clients with setting them up to collaborate with up and coming designers too. This is called Project 10, where they gather 10 collaborations and use these masterpieces to showcase what that team could do together and how they can bring out the best in both artists.

POOL TRADESHOW

Similar to what ETHOS and Project do to an extent, POOL TRADESHOW is an original independent tradeshow that was established in 2001 for boutique markets and leading retailers worldwide. POOL is a community of art and design that has driven brands creating connections in the industry for creative visionaries.



What would ETHOS get out of MAGIC? Well what wouldn’t you get out of it? With numerous brands all coming together for this 3-day event.

Along with PROJECT and POOL TRADESHOW coming together, ETHOS can continue to network with industry professionals.  With ETHOS holding it down here in the U.S with our designers, musicians and artists, we can expand to helping amazing, progressing, and talented designers that are in different countries. Project ETHOS can bring out fresh, new, and out of this world flair to the U.S, something that can change the fashion world all because we went to MAGIC.

All these show areas have different events catering to what they focus on and make it a great educational and networking opportunity for its attendees. With only three days and so much to see, plus FNPLATFORM, PROJECT and POOLTRADESHOW, hopefully the attendees have time to take it all in. I can't imagine how amazing it would be to attend!

The Magic Marketplace

Written By Jacqueline Aro, Marra Manansala, Ashley Rivas, and Sergio Sanchez

MAGIC, or The Magic Marketplace, is a bi-annual trade show that showcases men's and women’s apparel, accessories and footwear. It has become the largest apparel and accessory trade event in the U.S. The tradeshow previews trends and apparel to hundreds of thousands of people whom attend from all over the world. Each February and August the largest and most influential network of buyers, brands, and media unite for this event and provide an inside perspective on the trends that will influence consumers today.  Fashion is ever changing, and new trends and merchandise are always in demand.

MAGIC, short for Men’s Apparel Guild in California, started as an association of Los Angeles men’s wear manufacturers in 1933. Around that time, the association went by Men’s Wear Manufacturers of Los Angeles. In 1942, their first show, the Roundup, took place in Palm Springs. Six years later, the association officially became the Men’s Apparel Guild in California.

Unlike today, MAGIC had two locations for its biannual shows, with the first covering the spring and summer markets in Palm Springs, while the Fall and Winter market shows took place in San Diego. Both shows found their home in the Los Angeles Convention Center in 1979 and, through its growth, opened its doors for retailers worldwide to participate. A widespread interest initiated MAGIC’s reputation as the largest, most anticipated fashion trade show in the world. Since 1989, MAGIC has settled down permanently in Las Vegas. The city is the most convenient host to the event since nearby hotels are able to accommodate the hundreds of thousands buyers and participants.

However, MAGIC has had its share of downfalls. Attendance is often unpredictable, but that goes for any trade show. Despite this uncertainty, attendance steadily increases with every event; MAGIC seems to surpass the economic roadblocks.  The environment is busy and full of competition, which often makes it difficult for businesses to keep buyers interested at their booths. Business owners have to work up some magic of their own to stand out amongst the thousands of booths.

Though the show is made for the buyer, seminars, better known as Sourcing, at MAGIC are offered to participating business owners to motivate and inspire success. These educational seminars are lead by the industry’s most influential leaders.

In addition, participants are able to set up appointments with buyers through an invaluable database of contact information. You know what they say: It’s networking, networking, networking! MAGIC allows participants to strategically place their booths in specific areas to target buyers. Emerging labels get the chance of a lifetime to showcase their merchandise amongst the big dogs, including Steve Madden, Marc Jacobs, and DKNY. As we all know, opportunities for lines to get carried in stores don’t show up at doorsteps every day. MAGIC seems to be that chance to create business partnerships and exposure to help advance businesses of all sizes. Prices to participate in the trade show can run a little steep, but in the world of fashion, you can’t afford to be left in the dark. Attendees should devise some kind of game plan as to what they want to see due to the size of this iconic trade show.

San Diego Model Casting 08.27.11

All Good Things Must Come to an End

When I first began this internship I was so excited. However I figured that, like most things, the sparkle and excitement would fade once I started working more. Quite the opposite. I was pleasantly surprised to find that the longer I worked the more fun I had. I got to know the girls in the office more and I got to know all the other interns more. I found myself looking forward to what crazy conversations would take place that day (like actually meeting people who had never seen The Sandlot) and the two hour long debates on where we should go for lunch. 

Amongst all the talk of ice cream cookie sandwiches and deep fried anything, though, I found my fellow interns and I actually learning. We learned how to overcome the fear of calling buyers and curators, how to let the rude comments and hang ups from buyers and curators roll off our backs, and how to work together to contribute something significant to all of our shows. I must say I am so grateful to have been able to have this experience and to work with such talented people. It turned out to be more than I ever thought it could be.

Thanks Project Ethos for an amazing summer!

Christi

I still remember the e-mail my instructor sent to our class about an internship for Project Ethos, a fashion, music and art company. I sent my resume in and was excited to hear from Brianne, the PR Director, shortly after. It was already time for our orientation meeting, where we would meet Jason, the owner, Brianne, as well as the other interns. We were lucky to end up with such a great crowd. Now it is hard to believe that this is my last day at the office here in LA already. Over the past months we got some insight of the business behind the events Project Ethos puts on. There is a lot of work in all different areas that needs to be taken care of and it was interesting to learn step by step how we could help out and do research to find all the information that was needed. However, it is time for me to say bye and thank you to Project Ethos for the great opportunity.

-Susanne Truthmann

Project Ethos SF Post Release

FOR IMMEDIATE RELEASE

Media Contact: Brianne Bear

323-934-3440 | brianne@projectethos.com

Project Ethos’ Sophomore Event Sells Out

A capacity crowd of consumers and attendees gathered to appreciate top local talent

San Francisco, CA – The worlds of fashion, music and art collided last Thursday, August 11^th at supperclub bringing an explosion of emerging talent to the forefront of entertainment. Members of the industry in addition to event goers were all on hand filling the multi-story venue to capacity to witness an evening of sophistication and artistry.

Calrton Hair winner Margarita Melano lit up the red carpet when she entered with her sleek and funky up-do created at the nearby Carlton Hair Salon. She then toted a gift bag featuring bath salts and lip balms from By Nieves, shampoos and conditioners from Bumble and Bumble, decorative reusable water bottles from Earthlust, magazines from Official Media Sponsor 7 x 7 Magazine and more.

Dragon Fly designs from NEST the charitable partner for the evening set up in Bar Rouge to sell their incredible semi-precious stone jewelry and educate attendees on how NEST helps women go from poverty to self-sufficiency in third world countries.

The upstairs art gallery featured pieces hung on chainlink fences and was abuzz with curators, media and art lovers alike as five local visual artists were on display. Next to it was a vendor table for JewelMint by Kate Bosworth which sold pieces from their online boutique. A Meet and Greet with participants was held in the Bar Rouge including hosted cocktails from Pink Pigeon while AmpLive performed for the masses.

Attention was turned towards the white runway that was lined with glowing vitaminwater zero™ bottles. Sultry Frederick’s of Hollywood Swim stepped first on to the runway, followed by Cardiwrap by Kymaro. Next, the garments as part of the “vitaminwater zero™  Flavor Fashionista Challenge” were showcased including Lauren Crafford (LHC Couture), Stephanie Verrieres & Kimie Sako (Verrieres & Sako) and Wen Guo (Boditecture). 

The over one thousand text-in votes resulted in the award, valued at $3,000 going to Larissa Verdussen (RAG-DOLL designs). “My vitaminwater zero™ flavor was DRIVE. I was inspired by the sweet, energetic orange drink. I was also inspired by the name. I made this garment in two days and try to make at least one garment every day that I am in my shop. Since the theme for this challenge was “Going Green” my reclaimed piece was a mens jacket that I made into a bussel. I’m so excited!”

DJ Ajax kept the crowd partying until last call.

Miami Swim Week 2011

by Vanessa Vega & Danielle Harmon


Nothing rounds up models quicker than warm weather, sandy beaches, the boardwalk, and Miami Swim Fashion Week. From Miami, LA, and Australia to Brazil, Miami Swim Week 2011 was full of international inspiration and overwhelming success. Imagine a week full of slick sexy metallic, high-tech fabrics resistant to salt and chlorine-fade, stripes of every kind, bright pastels, neon prints, and silhouettes that transform swim suits into art. The diversity throughout Miami Swim was inevitable and inspired by everything from travel, to ecological responsibility, and even alcohol like SKYY Vodka. Here is a break down of Miami Swim Fashion Week and some insight from a previous Ethos participant that was also recently part of the electrifying Salon Allure in Miami.


Mercedes Benz Swim Week, which took place at the Raleigh Hotel, is the relaxed, laid-back summer version of NY Fashion Week. With the events starting later in the day, everyone participating and attending are able to enjoy their time and soak up the Miami sun. Designers from all over the world came out to present their new, barely there swimwear lines, including, White Sands Australia, Poko Pano, Beach Bunny Swimwear, Crystal Jin, L*Space by Monica Wise, Wildfox Swimwear, Caffé Swimwear, Mara Hoffman Swim, Aqua Di Lara, A.Ché, Red Carter, Cia.Marítima, Luli Fama, Luxe by Lisa Vogel, Lisa Blue, Nicolita and True Religion. But the designer that took the crown for best designer had to be Diesel. Diesel was not only the kick off show with Gossip Girl’s Jessica Szhor as the guest DJ, but they also had Laguna Beach and The Hills star, Kristin Cavallari, walking the runway in the world’s first glass bikini inspired by their sponsor SKYY Vodka.

Salon Allure returned this year at the W Hotel and Residences, as the first and only exclusively luxury swim, fiber, and resort tradeshow. The designers collections were presented differently than the average show at Swim Week. They were showcased in ocean front studios and suites. Salon Allure allowed a limited amount of people to attend and the intimate environment lead to the show's success. Because of the limited space most attendees were buyers, which gave the buyers and designers more time to network. Designer Red Carter said, “We spent more time with representatives that aligned with our business goals. We were able to be more strategic, which lead to more business”. The participating designers included: Red Carter, Diesel, Tori Praver, Mara Hoffman, Jessica Simpson, Nycked, Lisa Curran, 6 Shore Road, Martha Rey, and previous Project Ethos participant, biKa by AmbiKa Sanjana.

Mogul Events and ecosystM created the first annual Haute Natured sustainable swimwear show at The Setai Hotel. Although Haute Natured was a sideshow of Mercedes Benz Swim Week, it still brought a lot of attention. The designers, including Eco Swim, Linda Loudermilk, Meadow, and MAE Couture, took designing a bikini to the next level. The designers used recycled bottles, upcycled fabrics and repurposed military parachutes to create the eco-friendly designs. Linda Loudermilk received a lot of attention by creating the world’s first fully compostable bathing suit. Loudermilk said “the suit won’t dissolve on a woman’s body, but bury it under dirt, like in a land fill, and it would break down within 180 days”. Haute Natured also kept the green theme going with celebrity green-carpet arrivals and electric sports car displays by Tesla.

Swim Week’s charitable side, Style Saves, is a non-profit that raises money to buy school clothing for foster children and underprivileged youth. They celebrated their one year anniversary at the Soho Beach House with an event that included three runway shows and much more. The participants for the event included Trina Turk, B. Rawlings, Papi, and Neiman Marcus. Models walked the runway as DJ’s Ess and Emm provided the musical entertainment, and the show ended with an after-party sponsored by Moët & Chandon Imperial Ice. Luxury goods and services were silently auctioned off and all proceeds from the event went to benefit Style Saves’ students.

Previous Project Ethos Participant, Ambika shares her insight about Swim Week:


Project Ethos: What sets Salon Allure apart from other trade shows?
   
Ambika: Salon Allure was definitely different than other trade shows I have been to in a few ways. The setting: The show was at the beautiful W hotel on South Beach. One entire floor was booked and dedicated to swimwear designers, each room serving as our "booth". The view was the stunning ocean and beach which seemed the appropriate setting for a swimwear trade show. The intimacy: The setting provided an intimacy that was refreshing. Instead of the traditional gigantic convention center, with buyers huddling down isles, this set up allowed for a more personal interaction. The set up: There was a kick-off fashion show on the opening night showcasing all the participating designers. Each evening there was a "media lounge" for a couple of hours...where all the designers, buyers and media networked over cocktails sponsored by Grey Goose. We made some amazing contacts here in this informal setting.

PE: Would you participate in it next year?

A: I would absolutely participate in this show next year. I feel like it was a great show and we had an amazing experience.

PE: Did you receive any orders or did you feel the show was just a preview of upcoming swimwear?

A:  We did receive orders at this show, as well as tons of contacts, media and press coverage.

Project Ethos: What did you enjoy the most about the show?

A:   I loved meeting and interacting with all the other talented designers. I met some amazing people and really loved the venue.

PE: Would you change anything about the show or do you have suggestions on how to improve it for next year?

A:   All around it was pretty amazing, however if there was one suggestion I could offer it would be...better lighting and sound at the fashion show. The lighting was not ideal for photographers, media and photo journalists. I would have set up the ramp different.

PE: Final comments?

A:   Miami Swim Week is a must experience for all swimwear designers. Being in the city filled with every hot swimwear company out there, models, celebs, hot pool parties and the rising temperatures - priceless.

Project Ethos Fashion: Tall Tennies

by Sarah Clifford

I’ve been feeling nostalgic recently for simpler times, when my shopping was solely at Limited Too (now "Justice," say whaa?) and homework was all about memorizing your times tables.  I miss the days when my wardrobe staples were black velvet flares, a neon yellow sweater, and my go-to shoes: Sbicca platform tennies circa 1998.  As most of girls of my generation will admit, the Spice Girls played a crucial role in my sense of style.  Their cropped tops, bellbottoms and insane platforms just seemed so right.

Well thanks to a new fashion trend, I don’t have to miss those beloved Sbiccas much longer – platforms are back.  Clearly platforms in the way of wedges and some select boots have been present in the fashion world for quite some time, so that’s really nothing new.  But, I’m talking about good old tennis shoes…with an insane platform.

Now I’m guessing you’re probably reading this and thinking the girls at Project Ethos are losing it, but I beg to differ.  Reach deep down, find your inner Spice Girl, and I’m sure you’ll be just as stoked as I am about the resurrection of this fabulous footwear. 

The trend is in its infant stages right now, popping up on blogs (SRC783) and in a few photos of daring fashionistas who are brave enough to be our shoe soldiers. 

The true sign that the platform sneakers were wiggling their way back in was at Prada’s spring 2011 ready-to-wear collection featuring some killer platform sneakers.  I’m still drooling over these, like most others – there was (is?) a wait list to snag a pair of these sweet kicks.

Leave us a comment and let us know if you’re down with these tall shoes.  Are you all about it (like me!) or are you thinking, “One word: hideous”?

Last Shift at Project Ethos

by Madyson Scully

Crazy as it seems, it is my final shift as an intern here at Project Ethos! Being my first internship, I definitely gained valuable knowledge about the business world in general, as well as the fashion, music, and art industry. I learned firsthand how to be a successful salesperson, as well as effectively researching and storing important information for upcoming shows. Project Ethos was the perfect place for me to start as I enter further into my education and working career. There was a casual, positive feel in the office; music was always playing, and we, food-obsessed interns, always had our 2 o’clock lunch break, after drooling over every online menu.

Not only did I gain personal experience and education about business, I learned the importance of teamwork and cooperation within an entire company. Everyone has strengths and weaknesses, extra knowledge about one place, artist or genre of music, and when all shared and collaborated, it makes things go smoothly and time effectively. Whether I was calling and inviting VIP curators or researching new venues, or even writing blogs, these past few months working at Project Ethos have taught me important lessons for the years to come. I have gained confidence in my abilities as an employee and as a knowledgeable salesperson for the company.

I look forward to continuing my studies at USC, even as I change my mind on my career choice probably every week. I hold strong interests in law, business, psychology, and even French, but I know that no matter where I end up, I will look back on this internship with great merit and appreciation.

San Francisco Talent Lineup

 

All Night Art Exhibition

Live performances by:

Designers competing in the Flavor Fashionista Challenge:

For more event info visit: http://on.fb.me/obG8hG

To purchase tickets: http://bit.ly/pbHhpZ



SF Designers in Action!

It's a race against the clock! Only two more weeks until these designers showcase their one-of-a-kind garments on the Ethos runway!

Stephanie Verrieres and Kimie Sako of Verrieres & Sako

Wen Guo of Boditecture

Lauren Crafford of LHC Couture

Project Ethos Fashion: San Francisco Designer Spotlight

In just a couple of weeks, Project Ethos will be taking over the great town of San Francisco to spread the word and mission of blossoming talent in the realms of fashion, music, and art.   On August 11th, four breakout designers will be stepping up to represent Northern California in the exciting and ever changing world of fashion.  These emerging designers will showcase an original vitaminwater zero flavor inspired garment on the runway to be voted on live, via audience text-to-vote.  The winner of this Flavor Fashionista Challenge will receive up $3,000 in prizes.

Lauren Crafford of LHC Couture --

Inspired by the effortless class and beauty of her great grandmother, Lauren Hyde Crafford (hence the LHC) has been designed clothing with a mission: make women feel beautiful.  With this message strong in mind, Crafford has produced two collections that play with pastels, shapes, and fabric drapery.  Crafford's newest take on the female form will be seen first in August with Project Ethos.  Lauren will be presenting a garment inspired by the vitaminwater zero flavor "Glow."  http://www.lhccouture.com/

Wen Guo of Boditecture --

Pushing the boundaries of fashion, form, and function with her architecture inspired collections, Wen Guo knows the meaning of versatility.  Using zippers, buttons, and string as more than just accents, Guo flawlessly creates day and night duo looks within one stylish garment.  With each collection produced by Boditecture, Guo showcases a new vision more complex than the last.  Wen will be showcasing a garment inspired by the vitaminwater zero flavor "Rhythm."  http://www.boditecture.com/index.html



Stephanie Verrieres & Kimie Sako of Verrieres & Sako --

From their first collection in 2006 to dressing a major guest at Barack Obama's 2008 Presidential Inauguration, design partners Stephanie Verrieres and Kimie Sako have been gaining nationwide recognition for their classic chic gowns and separates.  Known best for their high waisted skirts and intricate fabric manipulation, Verrieres & Sako will bring the high glam drama to the Ethos Runway.  Their Flavor Fashionista garment will be inspired by the flavor "Go-Go."  http://www.verrieres-sako.com/vs