Friday, August 24, 2012

Our Blog is Moving

ProjectEthos.TV will be the new home of Voice of Project Ethos starting today. We will leave the one on Blogger up for anyone that wants to look back on the three years of blogging on here. The new destination will feature blogs from 2012 and on. See you on ProjectEthos.TV where we will be stoking the fire.

Wednesday, August 22, 2012

LA Fashion Week at Downtown LA Art Walk

Fashion. Music. Artwalk.

Project Ethos and Downtown LA Artwalk will come together on Thursday October 11th to produce their first ever LA Fashion Week showcase combining the power of fashion, music and artwalk at the premier special event venue in Los Angeles - Exchange LA. The night will feature Project Ethos’ signature runway showcase by emerging designers, a live concert from “the next best thing” in music, multiple DJs, and a sprawling art experience in the downstairs gallery at Exchange LA. 

More details, TBA. For any and all inquiries please email

Tuesday, August 21, 2012

The Carlton Hair Experience

Last year Project Ethos and Carlton Hair teamed up to provide four lucky winners a complete styling session at a salon with VIP experience at Project Ethos. It was a great time, and we captured it all on film.

2011 was a preview at a look behind the scenes of something cool we did with Carlton Hair. This month, we will be taking it to another level by pulling back the curtains on an entire Project Ethos event. Tune in to ProjectEthos.TV on Monday August 27th for our premier!

Monday, August 20, 2012

Check us out on Pinterest!

We are on Pinterest. And we are excited about it.

Check back for daily updates!

Friday, August 17, 2012

Featured Fridays: Caroline D'Amore

Photo by Raphael Maglonzo / Runway Icon
That's a DJ?!

Model/Actress Caroline D'Amore ROCKED the June 19th 2012 Project Ethos after party hosted by JIN&Quinn, turning Avalon into Las Vegas during her quick but memorable set. The second fashion show ended, and D'Amore hit the stage with infectious energy - something that we like to call "magic". 

The crowd was immediately fist pumping to choice dance tracks and following the eye catching DJ's every move. People even ran up to the stage to snap pictures. This is tough to achieve as an emerging DJ and we give all respect due to something like that. We will definitely try to bring her back, so stay tuned.

Thursday, August 16, 2012

Trending Thursdays: Buzzing


Want to shop online, but still get the benefit of your local retail store? As in having it the same day? eBay is beta testing "eBay Now" allowing a test market of San Francisco consumers to receive a package hours after they order it. This online retail thing is getting serious.

We looked at Neon Hitch at least a half a dozen times for Project Ethos. Just never worked out. Her brand new single "Gold" features Tyga and is co-written by Bruno Mars. Trippy because Tyga graced our red carpet many times, and Bruno graced our music stage. Small world! What do you think of her new single?


We see Pinterest as an "Art" subject because it allows a person who doesn't really regard themselves as an artist have some serious creative expression. Using google images and some personal inspiration, some of our friends have really shined. They also sort of became junkies in the process. Now Pinterest made it easier to get hooked unvealing brand new long awaited Android and iPad apps. Happy pinning!

Wednesday, August 15, 2012

Are you an Emerging Designer?

We are currently adding designer collections for LA Fashion Week - email to receive more information. This year's October event will be sure to turn heads.

Tuesday, August 14, 2012

Calling All Artists

We are now accepting submissions from Artists for our LA Fashion Week event in October. Looking to add participants in all areas of art: oil, acrylic, photography, mixed media, live art and more. Please submit your name, email, phone number and 5-7 photos of your work to

Monday, August 13, 2012

Web Series Set To Air

The moment is finally here. We have been talking about it all year long. After shooting our March LA Fashion Week event, and later the June Summer event, we have been working with our production team to bring the Project Ethos Web Series to life. 

Like a series within a series, much drama has played out through this process. It has been many years in the making and we wanted it done right. We are proud to say we have an air date - on Monday, August 27th, we will air our first four webisodes on ProjectEthos.TV. From there we will be posting a webisode every other week!

A breakdown of what is to come on the 27th:

Webisode 1: Project Ethos: Fashion. Music. Art.
Summary: Founder & CEO Jason Peskin and his team explain the meaning of Project Ethos, the company history, and what is to come in the near future.

Webisode 2: Model Call
Summary: Event Director Jennifer Backoff exposes the process of casting models for an upcoming March 13th, 2012 LA Fashion Week showcase.

Webisode 3: Danielle Pettee part 1
Summary: Jason and the team prepare for the show while fashion designer Danielle Pettee and models practice off site.

Webisode 4: Danielle Pettee part 2
Summary: Fashion designer Danielle Pettee overcomes obstacles and shines at the March 13th, 2012 LA Fashion Week showcase.

Visit ProjectEthos.TV on Monday, August 27th to check it out!

Friday, August 10, 2012

Featured Fridays: Pop Universe

While we work on our upcoming LA Fashion Week event this coming October, we are taking a look back at our "Pop Universe" event at Avalon, October 2008.  A special night for us, it was the first time we revealed a white runway, clean stage design that focused on the participants, and a brand spanking new Bardot. Oh yeah, and LMFAO before they were signed with Interscope and flipping Madonna into the air at the Super Bowl.

Eva Devore

Thomas Hannsz

Models backstage in "Jerry Lewis" room

10 Min til' doors

Jody has some fun backstage with LMFAO

LMFAO rocks Project Ethos

Jen Garcia

Gallery inside Bardot

Thursday, August 9, 2012

Trending Thursdays: What's On Deck?


Designers are playing with ruffles for the Fall. One we like:

Stella McCartney
Light blue tailored cotton shirtdress with a curved pique front panel. Stand up collar leads into a pearlescent button down front. Long sleeves with single button cuffs. Defined seams. Lightly flounced skirt. Unlined. 


One word. Humananimal. 

Fire In The Hamptons blazes onto the LA Music Scene at House of Blues and other landmark venues across town even getting a spin on KCRW. Watch out for these guys.


Downtown Art Walk is tonight, and we are excited. Past Project Ethos participant and Lab Art favorite Phil Lumbang will showcase his "Awesome Academy" as it takes a look into the "yearbook" of his universe of bear personalities at the Art Walk Lounge.

Wednesday, August 8, 2012

LA Fashion Week Internships

Its about that time again... LA Fashion Week will be here before we know it. And as usual, we are providing internships that include college credit and a life changing experience. Apply with your resume in the body of your email to

Click image to enlarge

Friday, August 3, 2012

Featured Fridays: Michael Costello

Project Ethos is proud and excited to be able to call Project Runway contestant Michael Costello one of our recent participants. He debuted on Project Runway's season 8 and finished 4th in the competition. He was later featured in Project Runway's All-Star Show in it's first season. Costello opened his first boutique in Palm Springs when he was only 15 years old, taught himself everything and studied Fashion at the Fashion Institute of Design and Merchandising. Later on, he went to intern for Fashion Designer, Bob Mackie. 

Michael Costello featured designs from his 2012 collection at Project Ethos on June 19 at the Avalon. Blowing the crowd away with gold bling, white, and nude gowns. After appearing in Project Ethos and Project Runway Costello has been working on his brand and continuing to thrive. He recently opened a showroom in Downtown Los Angeles and is working on his new collection.

You can see Michael Costello at Phoenix Fashion Week, in Pheonix, Arizona on October 5, 2012.

Thursday, August 2, 2012

Trending Thursdays: Vintage Everywhere

“Vintage” has long been a theme obsessed over by the fashion world, but recently has made a huge re-emergence in other areas such as music, television, photography and marketing campaigns.

Popularized songstresses’ like Lana del Rey, Adele and the late Amy Winehouse all had multiple chart toppers utilizing their style of breathy, antiqued sound. In television, shows like Mad Men and Boardwalk Empire have inspired specialty lines in stores like Banana Republic, red-lipped make-up for Estee Lauder and dolls for Barbie. The younger generation has even shown their interest by wearing the thick-rimmed glasses known as “Horn Rim” glasses as seen on many of these shows. They have been popularized so much that “Hipsters” all over have made it their trademark. The popular app, Instagram has made it a hit to over expose your photos and add vinegette touches to give the shot a dated and classic look. Even liquor companies have jumped on the bandwagon of the “blast from the past.” Bacardi recently took a photo shoot celebrating their 150 years and turned it into a commercial, where cocktail waitresses and partygoers alike are dressed in ‘50s glam. 

It’s impossible to deny that this trend is here to stay for a while. Therefore, we suggest hitting up your local thrift store or your parents closet to dig out some of the classics.

Wednesday, August 1, 2012

State of Online Retail

According to Google, online sales currently represent 9% of all retail sales, and are expected to represent 11% of all retail sales in the US by 2014. Sales are up from 8% in 2009 and predicted to grow even larger in the upcoming holiday season.  

“The role of the internet will continue to grow for consumers and retailers, as consumers continue to understand the value of finding information about their purchases online,” says Google retail.

The internet success of the likes of net-a-porter, mywardrobe and notonthehighstreet suggests that even areas of the retail industry – notably high fashion – that were hitherto seen as less vulnerable to the internet revolution, are attracting increasingly significant numbers of buyers who have access to a computer but perhaps lack the time to tramp the streets in search of the perfect outfit. Consumers make purchase decisions based on brands and experiences. For consumers, a website is the portal to the brand. How (device) and where (location) the brand is accessed is a matter of specific need for information at a unique stage in the purchase cycle. The challenge for all retailers is that expectations for a seamless transition throughout the funnel are high and rising. Persistence of experience delights the customer. 

Tuesday, July 31, 2012

Monday, July 30, 2012

Going Global

Project Ethos turns seven on August 27th. 

We are very proud to say that seven years ago, we launched our fashion/music/art vision at the El Rey in Los Angeles. 

In 2005, we were the only company to feature three unique showcases under one roof and allow consumers to join in on the fun. A marriage of creative mediums, buyers, media, and everyday attendees was established on that beautiful Summer evening. In 2012, we remain at the forefront of innovative event showcases with our thought out, quality gatherings.

This years anniversary will be celebrated by releasing our first set of webisodes from the March 2012 fashion week event. We have been working very hard capturing the process on film, and can finally share it with the world.

On August 27th, 2012 Project Ethos goes global.

Friday, July 27, 2012

Featured Fridays: Tyrone Wells

Tyrone Wells performed live at the February 29, 2008 Project Ethos in Los Angeles filling the Avalon's Main Theatre space with his signature soulful and melodic sound. Wells flawlessly balances acoustic susceptibility and pop rock irresistibility that has won him his loyal fan base starting from his early independent days.

He has two lauded major label releases under his belt—Hold On [2006] and Remain [2009]—along with film and TV placements including American Idol, One Tree Hill, Vampire Diaries, Grey’s Anatomy, My Sister’s Keeper, Something Borrowed and more. Wells latest album Beautiful World is set to release on July 31, 2012.  Check him out HERE

Thursday, July 26, 2012

Trending Thursdays: Miami Swim Week

Red Carter

This past week Mercedes-Benz showcased their 2013 Fashion Swim Week. Held at The Raleigh in Miami Beach, Florida; MBFW showcased the best pool-ready fashion, with designer brands such as Mara Hoffman, Gottex and 32 other designers showing their collections alongside the newest Mercedes-Benz convertibles including the all-new 2013 SL63 AMG. Designers sent models down the runway in vibrant, retro-inspired swimwear. Hot trends included high-waisted bottoms, metallic colors, shoulder-accented tops, geometric and floral prints. 


Project Ethos Alum AmbiKa Sanjana (Bika) was all over Miami Swim Week with her sexy line of swimwear featuring unique embellishments including tassels and just the right amount of bling along with her signature peacock feather design. From participating in Fashion's Fight Against Parkinsons at the Dream South Beach Hotel to showing her designs at the Miami Convention Center and her exclusive showcase at STK, Ambika made a splash at Mercedes Benz Swim Week. Her designs can be seen on celebs such as Maria Menonous, Kristin Bauer and many more.

Wednesday, July 25, 2012

PR Evolved

After six years of providing PR and Marketing services for designers, musicians and artists, Project Ethos is excited about the extension of these skills and knowhow to longterm clients. Working with our first PR exclusive brands has been a lot of fun and we are happy to take more.

Project Ethos Public Relations strives to give their clients everything needed to succeed and turn more profits. With specialties ranging from press kit creation to marketing campaigns and beyond, Project Ethos PR is sure to find and execute the best strategies for your brand. Unique ideas that fit the current terrain of a saturated media landscape is a major focus. "Rising above the clutter" is a mantra and executing public relations campaigns by evolving is a must. 

For more information on packages and services, email