Starting the evening with a bang is what Project Ethos is known for, which is why we have chosen to open with performances from The Maul Shoppe, Cuckoo Chaos, and Republic of Letters. Pop group, The Maul Shoppe, consider themselves to be a couple of dudes and one gal who have fun while playing in front of crowds who like to dance. Then we have the dance-inducing band, Cuckoo Chaos, who won “Best Alternative Band” in 2010 at the San Diego Music Awards and are currently finishing their highly anticipated debut full length record. And if that wasn't enough for you music enthusiasts, the unique sound of Republic of Letters will have you asking for more. The Brit Pop influenced rock band will take over with heart-swelling choruses, energizing rhythms and a passionate vocal performance.
Ready to talk fashion? The pristine white runway will become the centerpiece of the evening as the runway show commences. Official sponsor vitaminwater zero™ lends its support by sponsoring the “Flavor Fashionista Challenge.” A live text-to-vote will determine the winner as designers are given the opportunity to win prizes valued up to $3,000! The winning garment is inspired by a vitaminwater zero™flavor. Project Ethos, in cooperation with The Art Institute of California- San Diego, has selected students for a once in a lifetime opportunity to participate in the design challenge to jump start their careers. Our participants include Cecilia Torres, Elina Sheripova, Haley Hanson, Amanda Alkas and Steven Mayor. Elina Sheripova will be featured as the Official vitaminwaterzero™ Scholarship Designer due to her ground-breaking designs and creative drive. Project Ethos and vitaminwaterzero™ are proud to help Elina, a soon to be college graduate, launch her new collection and get the attention of tastemakers and industry representatives alike.
If that wasn’t enough… The art gallery will host seven pioneering visual artists including Joseph Topacio, David Ross, Eric Wixon, Gloria Muriel, Scott Saw, Jordan Roberts and Dave Warshaw. Here’s the breakdown on some of SD’s contemporary urban surreal artists. Nationally recognized artist, David Ross, will be showcasing art about everyday life and humorous art about modern life. The “forever curious” artist Eric Wixon will provide viewers with a fictional forum filled with holistic art that is meant to provoke thought. Then painters like Gloria Muriel will convey a glowing immediacy that evokes timeless worlds of mystery through acrylic paintings with dazzling color and symbol-rich iconography. While artist Scott Saw’s creations are more vibrant, energetic paintings have a surreal touch inspired by childhood memories and subconscious interpretations of the afterlife. To top it off, Dave Warshaw, a veteran tattoo artist, will be showcasing his distinctive, one-of-a-kind skin inspired art.
"Being Wild" by David Ross