Tuesday, July 31, 2012

What Are They Saying?

Check out some coverage on our June event:

California Apparel News

Monday, July 30, 2012

Going Global

Project Ethos turns seven on August 27th. 

We are very proud to say that seven years ago, we launched our fashion/music/art vision at the El Rey in Los Angeles. 

In 2005, we were the only company to feature three unique showcases under one roof and allow consumers to join in on the fun. A marriage of creative mediums, buyers, media, and everyday attendees was established on that beautiful Summer evening. In 2012, we remain at the forefront of innovative event showcases with our thought out, quality gatherings.

This years anniversary will be celebrated by releasing our first set of webisodes from the March 2012 fashion week event. We have been working very hard capturing the process on film, and can finally share it with the world.

On August 27th, 2012 Project Ethos goes global.

Friday, July 27, 2012

Featured Fridays: Tyrone Wells

Tyrone Wells performed live at the February 29, 2008 Project Ethos in Los Angeles filling the Avalon's Main Theatre space with his signature soulful and melodic sound. Wells flawlessly balances acoustic susceptibility and pop rock irresistibility that has won him his loyal fan base starting from his early independent days.

He has two lauded major label releases under his belt—Hold On [2006] and Remain [2009]—along with film and TV placements including American Idol, One Tree Hill, Vampire Diaries, Grey’s Anatomy, My Sister’s Keeper, Something Borrowed and more. Wells latest album Beautiful World is set to release on July 31, 2012.  Check him out HERE

Thursday, July 26, 2012

Trending Thursdays: Miami Swim Week

Red Carter

This past week Mercedes-Benz showcased their 2013 Fashion Swim Week. Held at The Raleigh in Miami Beach, Florida; MBFW showcased the best pool-ready fashion, with designer brands such as Mara Hoffman, Gottex and 32 other designers showing their collections alongside the newest Mercedes-Benz convertibles including the all-new 2013 SL63 AMG. Designers sent models down the runway in vibrant, retro-inspired swimwear. Hot trends included high-waisted bottoms, metallic colors, shoulder-accented tops, geometric and floral prints. 


Project Ethos Alum AmbiKa Sanjana (Bika) was all over Miami Swim Week with her sexy line of swimwear featuring unique embellishments including tassels and just the right amount of bling along with her signature peacock feather design. From participating in Fashion's Fight Against Parkinsons at the Dream South Beach Hotel to showing her designs at the Miami Convention Center and her exclusive showcase at STK, Ambika made a splash at Mercedes Benz Swim Week. Her designs can be seen on celebs such as Maria Menonous, Kristin Bauer and many more.

Wednesday, July 25, 2012

PR Evolved

After six years of providing PR and Marketing services for designers, musicians and artists, Project Ethos is excited about the extension of these skills and knowhow to longterm clients. Working with our first PR exclusive brands has been a lot of fun and we are happy to take more.

Project Ethos Public Relations strives to give their clients everything needed to succeed and turn more profits. With specialties ranging from press kit creation to marketing campaigns and beyond, Project Ethos PR is sure to find and execute the best strategies for your brand. Unique ideas that fit the current terrain of a saturated media landscape is a major focus. "Rising above the clutter" is a mantra and executing public relations campaigns by evolving is a must. 

For more information on packages and services, email brianne@projectethos.com.

Tuesday, July 24, 2012

Project Ethos On The Web

Coming soon.

Project Ethos events have been successful at opening up opportunities for emerging designers, musicians and artists, by allowing participants to showcase in a groundbreaking new way with consumers, buyers, media and press combined in one place. Taking the next steps, Project Ethos will soon allow a worldwide audience to stay updated on the past, present and future through YouTube and ProjectEthos.TV.

YouTube will showcase interviews, fashion shows, concerts and other exclusive content for a look at what happened during the event's live moments. Check out our progress of updating it HERE.

ProjectEthos.TV will feature a web series based on the behind the scenes action before, during and after a show. The ups and downs, processes and overall progression of an event from concept to manifestation will be seen for the first time. We will be announcing the dates of our first webisodes any day now so stay tuned.

Dont forget to check out Project Ethos on Twitter, YouTube, and Facebook to stay updated on upcoming events and opportunities. 

Monday, July 23, 2012

June Event Recap

Project Ethos on the Cover of CA Apparel News

June 19th 2012, the Avalon in Hollywood was the chosen destination for fashion enthusiasts, music lovers and art connoisseurs. With stars of Shahs of Sunset and Golden Brooks from the CW’s Girlfriends settled in the front row; along with reps from Tom Ford, the Dolan Group, Art Pic LA and a number of celebrity stylists.

Emerging designers Lauren Stucky (Lauren Stucky), Camiille Liim (Camille Liim), Noah Landis (Kent Denim), Candice Wu (Candice Wu Couture), Nausheen Gilkar (Sheen), Brenna Hoffman (XYST) and Michail Sykianakis (Mihail Kian) started the show. Impressing the crowd with fresh perspectives for style this year.

During the break Virtual Boy, an electronic band, performed while live art from Lab Art. Meex One, Felix, Septerhed and Philip Lumbang exposed event goers to their creative methods behind their work. The second show began and the crowd was thrilled to see some of their favorite characters of the Bravo show, Project Runway, live on stage premiering new lines. The show was filled with gowns and glamour from Alumni Bert Keeter, Gordana Gehlhausen and Michael Costello. At 10pm the after party hosted by Jin&Quinn started with a bang as DJ Caroline D’Amore got the crowd re-energized.

Upcoming events:

LA Fashion Week (October, TBA)