Tuesday, October 25, 2011

Project Ethos Intern Experience

If you are looking for an internship that is exciting, challenging, and improves your communication skills, Project Ethos is the place to be! I am a Communication major with an emphasis on Advertising and found myself learning about all sorts of integrated marketing. I have been in charge of contracting sponsors for the VIP bags. While it may seem that getting free stuff is easy, it’s not in this economy. Yet after rigorous training and mock calls I found companies that were more than willing to donate. If I may say so myself it was a great feeling to know that all my hard work paid off and was able to see it all come together during the LA Fashion Week kick off. I was able to share the Ethos vision to other companies and implement marketing strategies that would benefit both parties. Yes I was able to receive 500 pieces of FREE merchandise from companies throughout the country and highlight significant products. This involved researching companies, researching their merchandise and analyzing how they could benefit our VIP attendees. After it was all said and done I was truly proud of myself and excited to showcase such fabulous products.

During the actual show, I was considered a runner. Literally it meant I was running across the whole venue at all times in five inch heels, another task I believed to be impossible. Yet lo and behold it was very possible and great exercise for my calves! I was in charge of escorting VIPs to their designated areas, which meant networking. I met everyone from radio representatives to the Princess of Denmark to Miss Regional California and enjoyed every second of it. Overall it was amazing to see the whole Ethos community come together and create such an unforgettable event.

-Vanessa Vega

One major part of this public relations internship is learning! If you are willing to learn, Project Ethos will truly teach you diverse techniques that apply to several areas of the work field.  As a public relations intern on the media team, I was in charge of  creating and sending out pitch letters to different media outlets, placing phone calls, and drafting up fact sheets for some of the participants during LA Fashion Week. The most exciting part of my internship is being an active part of the clients' PR efforts. Here at Project Ethos you really get to be hands on with various aspects of the event. On the day of the event you can expect to be doing a little bit of everything from setting up chairs to preparing VIP bags. Overall, you will get to see the venue come to life from scratch.  The night of the event I checked in press and talent; one of the cool things with that is being able to see the media you contacted attend the show. Seeing all your efforts come together the night of the event is so rewarding.  To sum it up it is an incredible experience. I would recommend an internship like this to everyone!

-Yodiet Habteab

The anticipation for the extravagant LA Fashion Week kick off at the House of Blues on Sunset was underway and everyone was putting the final touches for the unforgettable night. When we arrived to the venue everyone was excited to see Pete Wentz’s band the Black Cards perform, Will. I. Am’s clothing line preview and the live art show. Yet before all of our hard work paid off and we could claim success, we had to wait for our assigned task to assure a smooth show. I was part of the curator team and VIP seating overflow on the day of the show which involved me making sure that the seating arrangement was settled. Little did I know that I would also be involved in multiple tasks, like setting up the VIP chairs according to seating arrangements and organizing the VIP bags. One might consider seating arrangements an easy task yet overflowing crowds that turn restless became a constant struggle.

Now, before the show I was in charge of contacting art galleries to search for emerging artists and also invited art galleries to our show. As a Business major that minored in Marketing Promotion and International Business, I was excited to see the success of all of our marketing and promotions strategies on the night of the show. Another cool factor was researching various companies before contacting them and learning how to communicate/network with clients even when they were out of state. What’s so great about contacting sponsors or talking to companies about our show is that we get to practice and improve our business communication skills and eloquence. Overall I felt beyond satisfied to work on this show because I learned how to throw an amazing event through hands on experience, not a manual.

-Sergio Sanchez

I started interning with Project Ethos about a month before one of their biggest events, LA Fashion Week 2011. With so little time to go, there was still so much to do in preparation for the show. Being a part of the media and promotion team, I was working with Public Relations to spread the word about our event. While Project Ethos has only been around since 2005, they have already gained a certain reputation for showcasing some of the hottest emerging talent in fashion, music, and art. I contacted multiple media outlets, pitched our show and invited them to experience Ethos as a VIP guest. I was also assigned to create fact sheets for some of the participants in the show. It was great insight to see how different artists are inspired by various elements.

The day of the show came, and I was very excited to see what went on behind the scenes with production. I saw artists set up their galleries, designers sewing last minute garments, and the models rehearsing up and down the runway. Each intern had a specific assignment for the night and I was assigned to check in VIP guests on the runway. When the doors opened, it was a little nerve racking dealing with all the people. The atmosphere was filled with excitement, minor chaos, and I was ready to soak it in. Once everyone on my list was checked in, I was able to go inside and help out with productions behind the scenes which allowed me to enjoy the show from a whole new perspective.

-Andrea Mendez

VIP Treatment During LA Fashion Week

Ever wonder what's in those bags by the runway? Thanks to our sponsors, our VIP guests, which included CA Apparel News, were given some amazing products at our recent LAFW event. Take a look into the life of VIP treatment:  

Amorouscents is a line of natural bath & body products made to relax the body, nourish your skin, and awaken your senses! Made in small batches and with completely natural ingredients our VIP guests were ensured with freshness and quality in every bar of soap and lip balm that was donated. We also suggest trying their scented oils and foot balm to experience the pure and simple transformation. Check them out at: http://amorouscents.com 

COLOREVOLUTION mineral makeup uses mineral cosmetics to create flawless and naturally beautiful skin. With a unique blend of 100% natural minerals that are free from preservatives they enhance light reflective qualities and reduce the appearance of aging. Their makeup was a real treat for our VIPs. Check them out at: http://colorevolution.net 


Stay in the Light is a company that redefined feather headbands for our VIPs by taking the idea of a mere accessory and transforming it into a piece of art that embodies courage and style. Feathering is the art of making a headband that feels as empowering as a crown and unleashes fierceness. Try a headband and see what happens at:

DeVine Lip Shimmer is a company that has taken the timeless beauty and benefits of wine and unleashed them into lip shimmers. Wine grapes contain Polyphenols, which are known to fight free radicals and help prevent cell damage. This lip shimmer and beauty secret was able to provide our VIPs with beautiful, healthy lips. Check them out at: http://www.devineshimmers.com 

Copco is a company that provided Eco-First travel mugs and stir n' go cups with pink and white cancer awarness colors for our VIPs bags. Copco prides themselves in creating functional yet stylish teakettles and have grown and evolved into thermal mugs and carafes, barware, kitchen storage and organization and food preparation for the highest quality. Check them out at various retailers and at: http://www.copco.com 

K.Bell  is a leader in the sock and hosiery industry due to their cutting edge style and quality products. K.Bell featured thier fabulous patchwork fishnet tights and open panel tights for the LA Fashion Week VIP bags. Can you say perfect for the fall! Check them out at: http://kbellsocks.com

Hint Mint has created pocket-sized objects of desire that happen to cool your breath at the same time. Yes they have created breathe aids with a sassy tin that ulimately makes thier products a contemporary accessory. With various tin designs that represent several causes and a mint that really kills bad breath, Hint Mint donated a pink tin made for breast cancer awareness to our VIPs. Check them out at:

Motorola telephone handset division is a true pioneer in the cellular phone industry. The American telecommunications company donated an exclusive version of bluetooth's that have yet to be released to the public. Our VIPs got it first and get to experience the sleek new bluetooth with advanced technical features. Check them out at: http://www.motorola.com/us  

Norabellas Salon and Skin Care in Whittier offers a wide selection of professional services including haircuts and styles, hair color and highlights, eyelash extensions, make-up, spray tans, perms, bridal services, waxing, threading and much more. Norabellas also works with brands like Redkin so they were able to donate samples of shampoo and conditioner for all our VIPs. Check them out at: http://norabellasalon.com 


Sharpie the brand of markers showed LAFW why they stand for self-expression! Sharpie collaborated with Project Ethos to support breast cancer awareness with their INK IT PINK wall. What that means is that from now until October 31st  Sharpie is donating $1 for each signature they receive and donating it  to City of Hope. So upload your pink signature at: www.sharpie.com/enUS/Pages/Home.aspx

We also partnered up with AMP Radio to remind our fans about the importance of having fun while engaging in campaigns that support Breast Cancer Awareness and Stand Up to Cancer. Going pink for October is just the beginning when it comes to finding a cure. So we salute AMP Radio for using the airwaves to promote awareness while always playing the hits we want to hear! Make the switch to 97.1FM and check them out at:

Wednesday, October 19, 2011

Project Ethos Private Label Presents...

by Sarah Clifford

Project Ethos is on a roll with our next event just around the corner…as in TOMORROW!  Designer Marialia Pacitto, a previous Ethos participant, is debuting her Spring and Summer 2012 collections, along with a showcase by Ermelinda Manos, another Ethos alum.  The event will be at Tru lounge in Hollywood and is 21+, which of course means you’re in for an awesome after party.  To attendthe event, just email your first and last name to guestlist@projectethos.com, and check out the event on Facebook.  Want a teaser? Check out the designers’ websites at www.MARIALIA.com and www.ermelindadesigns.com and make sure you have your credit card close...both designers have designs perfect for the upcoming holiday season.

Designs by Marialia Pacitto

Couture Bronze Feather Dress Limited by Ermelinda Manos ($480)

AZ Model Casting @ The Mint 10.29.11

Monday, October 10, 2011

LAFW Designers & Artists

It's the week of the show and we have a few more updates for you. Pre-sale tickets can be purchased at http://www.wantickets.com/Events/ShowEvent.aspx?eventId=93850Note: Prices will go up at the door. Don't miss out on our largest event yet! See you at the show!

Tuesday, October 4, 2011

Project Ethos Artist Spotlight: LAFW Artists

LAFW art work will be hosted by Crossroads restaurant with visual artist on display all night! Our artists include Allison Reimold, Alexander dcd Smith, Tom Garner, James Naccarato, Ronnie Ray Mendez and Waelad Akadan. $tatus Faction, Gregory Siff, Kophns One, and Mar all street artists from the Site Unscene will be doing live paintings throughout the night.

Contemporary artists Waelad Akadan and Allison Reimold are internet sensations that are breaking in to the art industry by flooding the web with their creations. Waelad Akadan and Allison Reimold have also partnered up with Society6, a site created by thousands of artists from around the world to display and sell their art. Los Angeles native, Allison Reimold, has also made a name for herself through her blog "The Reimold Effect" and website www.allisonreimold.com. Both artists produce pieces with intricate designs that exude raw emotion.

While Alexander D.C.D. Smith's story began with tracing cartoons at an early age, the artist explores the tension between opposites: dark and bright, glossy and matte, precision and spontaneity, structure and freedom. His work is inspired by urban and Asian cultures, typography, early cartoons, sports history, entertainment design, motor sports, and manufacturing techniques. His techniques are apparent through a  wide range of pieces in a variety of materials, including canvas, wood panel, wall murals, clothing and shoes, furniture, motorcycle helmets, and skateboards. Smith says, "If paint will stick to it, I will paint it."

Then we have our international artist Thomas Garner who grew up in San Diego, lived in Padua, Italy for 24 years and currently lives and works between Italy and Los Angeles. He is also head of the Graphic Design Dept. at Lucky Brand Jeans and teaches a course at UCLA Extension titled Classical Oil Painting in the Style of the Venetian Masters. If that wasn't enough he's also a sculptor! Overall he is widely recognized in the fashion industry due to his international achievements around the world.

James Naccarato's style comes from his interest in 16th and 17th Century classical painting, cubism, and surrealism. Inspired by California culture and identifying with street art, comics, and various underground art movements lead him to study Fine Art and Illustration. It was then that Naccarato developed his signature style of painting underground art movements and became known for his colorful and playful, fictional, creatures that still feel very natural, organic and possibly preternatural. He also admits that consistent paranormal activity influences the way he views the world.

All these artists bring something fresh, fun, and unique to LAFW so make sure not miss out!