Monday, September 19, 2011

Project Ethos Stands Up To Cancer

by Vanessa Vega

We all know Project Ethos stands up for fashion, music, art, and now, to cancer! That’s right, Ethos is partnering up with the groundbreaking cancer dream team, Stand Up To Cancer. Ethos will be donating one dollar of every ticket sold from our Los Angeles Fashion Week show to SU2C. 

Why is Ethos partnering up with SU2C?  We are committed to creating awareness and building broad public support in order to prevent cancer.  “Cancer takes one person every minute. One life in a moment. They are our brothers, our sisters, our fathers and mothers, our husbands and wives, our best friends, our children, ourselves. Every day in America 1,500 people die, and yet, the means to save them are literally within our reach. To wait any longer for someone else to save our lives and the lives of those we love is unforgivable.”-SU2C

Stand Up To Cancer is a new initiative created to accelerate cancer research so we can start saving lives. SU2C's goal is to unite the best and the brightest in the cancer community and encourages collaboration instead of competition. By using the entertainment industry as a forum to advocate for scientific breakthroughs in the prevention, detection, treatment and even reversal of cancer, SU2C has created a sense of hope for all. Ethos and SU2C are determined to unlock the answers that will finally conquer cancer.  Are you?


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