AZ Flavor Fashionista Designers

Project Ethos’ upcoming event in Scottsdale, Arizona will showcase four astonishing local designers that will be competing to become the next fashionista! The hopeful four each stand a chance to win a prize pack of their choice worth $3,000 in the vitaminwater zero™ sponsored "Flavor Fashionista Challenge." Eager creative talents are given a $200 budget to produce a garment inspired by a particular flavor of vitaminwater zero™ which will then be premiered within the runway show. They include Brianne Bridge (Bri Bridge), Amelia Walsh (Amelia Walsh), Monique Martinez-Sandoval (Ouma Clothing) and Latonya Adkins (HourGlass Apparel).

  

Amelia Walsh’s inspiration originally came from her mother, who designed and made wedding gowns. Her fashion fling has progressed into a growing obsession that allowed her to debut her first collection in Arizona during November of 2008. Walsh firmly believes that clothes need to serve a purpose larger then function. "Everything should have elegance!" Amelia states you shouldn't lose sophistication for convenience and comfort. Instead, one should strive for creativity.

Inspired by urban, rock and dance styles, BRI BRIDGE is fashion for the modern woman making a statement. "Your style should reflect your character and we can all enhance, express, and empower ourselves through our wardrobe." Specializing in custom design and exclusive pieces – always tailoring to a specific look, the possibilities are truly endless with Bri Bridge’s visions for fashion.

Then we meet stylists like Latonya Adkins who designs for women and is inspired by a woman’s silhouette. Her line, HourGlass Apparel, fashionably stands out in a crowd, accentuates a woman’s curves and compliments their sophistication. "I hope to help every woman find a "fabulous look, feel fabulous" attitude and know that the garments she wears are specifically designed with her individual style and shape in mind."
 

Designers like Monique Martinez, the proud maker of Ouma Clothing, also believes in creativity. She has reinvented the meaning of casual classics by accompanying them with a funky feminine look that highlights whimsical detail and still breathes easy. Ouma designs are made out of natural fabrics that allow you to move freely because they believe that clothes should be fun, different, and comfortable! Ouma blends unique fabrics and trims that bring together original masterpieces. 

 

Pre-Sale Tickets Available for Purchase:

http://www.wantickets.com/Events/ShowEvent.aspx?eventId=95053

LAFW: Flavor Fashionista Challenge

http://www.britboyfashions.com/

http://www.glaudicollection.com/about/

http://www.pentardcouture.com/default.html

http://www.multeepurpose.com/

http://www.onnami.com/ 



Tickets available for purchase here: http://projectethos.com/tickets-events/

LAFW Music Spotlight: Black Cards

by Megan Scott and Vanessa Vega

Ethos is back in LA everyone, and Black Cards, featuring Fall Out Boy’s former bassist/front man Pete Wentz, will be making their Los Angeles debut during LA FASHION WEEK!!! That's right, we’ve booked the electric sensation to play a live concert at the House of Blues on October 14th.

The Black Cards have toured overseas and performed three shows out on the east coast, but this will be their first performance in Cali and we are ecstatic to have them join us for LA Fashion Week. If you haven’t heard the Black Cards, they’re a mixture of dance/ska/reggae and rock/pop with a new sound referred to as “electropop”.

Grammy nominated, multi-platinum selling bassist, and lyricist, Pete Wentz is ready to tear up the stage with his new band Black Cards. Wentz was part of Fall Out Boy from 2002-2009 and when he took a break from music to focus on his new family, he found himself inspired by a new sound, and eager to share it with his fans.

The Black Cards emerged as a result of Pete's enlightening Jamaican vacation where he was inspired by Jamaican root reggae bands. He then enlisted pop vocalist, Bebe Rexha and Spencer Peterson on drums to create a new reggae infused, 80’s British rock sound. This band definitely knows how to get a crowd going and on their feet! So wear some comfortable shoes when you come to see them at ETHOS LA FASHION WEEK.

Black Cards music can be found at http://www.blackcardsmusic.com/. The band’s EP has not yet been released.

Project Ethos LA Fashion Week 10.14.11

Tickets available for purchase at: http://www.wantickets.com/events/ShowEvent.aspx?eventId=93850

SF Designers in Action!

It's a race against the clock! Only two more weeks until these designers showcase their one-of-a-kind garments on the Ethos runway!

Stephanie Verrieres and Kimie Sako of Verrieres & Sako

Wen Guo of Boditecture

Lauren Crafford of LHC Couture

Project Ethos Fashion: San Francisco Designer Spotlight

In just a couple of weeks, Project Ethos will be taking over the great town of San Francisco to spread the word and mission of blossoming talent in the realms of fashion, music, and art.   On August 11th, four breakout designers will be stepping up to represent Northern California in the exciting and ever changing world of fashion.  These emerging designers will showcase an original vitaminwater zero flavor inspired garment on the runway to be voted on live, via audience text-to-vote.  The winner of this Flavor Fashionista Challenge will receive up $3,000 in prizes.

Lauren Crafford of LHC Couture --

Inspired by the effortless class and beauty of her great grandmother, Lauren Hyde Crafford (hence the LHC) has been designed clothing with a mission: make women feel beautiful.  With this message strong in mind, Crafford has produced two collections that play with pastels, shapes, and fabric drapery.  Crafford's newest take on the female form will be seen first in August with Project Ethos.  Lauren will be presenting a garment inspired by the vitaminwater zero flavor "Glow."  http://www.lhccouture.com/

Wen Guo of Boditecture --

Pushing the boundaries of fashion, form, and function with her architecture inspired collections, Wen Guo knows the meaning of versatility.  Using zippers, buttons, and string as more than just accents, Guo flawlessly creates day and night duo looks within one stylish garment.  With each collection produced by Boditecture, Guo showcases a new vision more complex than the last.  Wen will be showcasing a garment inspired by the vitaminwater zero flavor "Rhythm."  http://www.boditecture.com/index.html



Stephanie Verrieres & Kimie Sako of Verrieres & Sako --

From their first collection in 2006 to dressing a major guest at Barack Obama's 2008 Presidential Inauguration, design partners Stephanie Verrieres and Kimie Sako have been gaining nationwide recognition for their classic chic gowns and separates.  Known best for their high waisted skirts and intricate fabric manipulation, Verrieres & Sako will bring the high glam drama to the Ethos Runway.  Their Flavor Fashionista garment will be inspired by the flavor "Go-Go."  http://www.verrieres-sako.com/vs 

San Francisco 08.11.11 @ supper club