Tuesday, July 26, 2011

Project Ethos Fashion: San Francisco Designer Spotlight

In just a couple of weeks, Project Ethos will be taking over the great town of San Francisco to spread the word and mission of blossoming talent in the realms of fashion, music, and art.   On August 11th, four breakout designers will be stepping up to represent Northern California in the exciting and ever changing world of fashion.  These emerging designers will showcase an original vitaminwater zero flavor inspired garment on the runway to be voted on live, via audience text-to-vote.  The winner of this Flavor Fashionista Challenge will receive up $3,000 in prizes.

Lauren Crafford of LHC Couture --
Inspired by the effortless class and beauty of her great grandmother, Lauren Hyde Crafford (hence the LHC) has been designed clothing with a mission: make women feel beautiful.  With this message strong in mind, Crafford has produced two collections that play with pastels, shapes, and fabric drapery.  Crafford's newest take on the female form will be seen first in August with Project Ethos.  Lauren will be presenting a garment inspired by the vitaminwater zero flavor "Glow."  http://www.lhccouture.com/

Wen Guo of Boditecture --
Pushing the boundaries of fashion, form, and function with her architecture inspired collections, Wen Guo knows the meaning of versatility.  Using zippers, buttons, and string as more than just accents, Guo flawlessly creates day and night duo looks within one stylish garment.  With each collection produced by Boditecture, Guo showcases a new vision more complex than the last.  Wen will be showcasing a garment inspired by the vitaminwater zero flavor "Rhythm."  http://www.boditecture.com/index.html

Stephanie Verrieres & Kimie Sako of Verrieres & Sako --
From their first collection in 2006 to dressing a major guest at Barack Obama's 2008 Presidential Inauguration, design partners Stephanie Verrieres and Kimie Sako have been gaining nationwide recognition for their classic chic gowns and separates.  Known best for their high waisted skirts and intricate fabric manipulation, Verrieres & Sako will bring the high glam drama to the Ethos Runway.  Their Flavor Fashionista garment will be inspired by the flavor "Go-Go."  http://www.verrieres-sako.com/vs 

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