Tuesday, August 16, 2011

Project Ethos SF Post Release

Media Contact: Brianne Bear

Project Ethos’ Sophomore Event Sells Out
A capacity crowd of consumers and attendees gathered to appreciate top local talent

San Francisco, CA – The worlds of fashion, music and art collided last Thursday, August 11th at supperclub bringing an explosion of emerging talent to the forefront of entertainment. Members of the industry in addition to event goers were all on hand filling the multi-story venue to capacity to witness an evening of sophistication and artistry.

Calrton Hair winner Margarita Melano lit up the red carpet when she entered with her sleek and funky up-do created at the nearby Carlton Hair Salon. She then toted a gift bag featuring bath salts and lip balms from By Nieves, shampoos and conditioners from Bumble and Bumble, decorative reusable water bottles from Earthlust, magazines from Official Media Sponsor 7 x 7 Magazine and more.

Dragon Fly designs from NEST the charitable partner for the evening set up in Bar Rouge to sell their incredible semi-precious stone jewelry and educate attendees on how NEST helps women go from poverty to self-sufficiency in third world countries.

The upstairs art gallery featured pieces hung on chainlink fences and was abuzz with curators, media and art lovers alike as five local visual artists were on display. Next to it was a vendor table for JewelMint by Kate Bosworth which sold pieces from their online boutique. A Meet and Greet with participants was held in the Bar Rouge including hosted cocktails from Pink Pigeon while AmpLive performed for the masses.

Attention was turned towards the white runway that was lined with glowing vitaminwater zero™ bottles. Sultry Frederick’s of Hollywood Swim stepped first on to the runway, followed by Cardiwrap by Kymaro. Next, the garments as part of the “vitaminwater zero™  Flavor Fashionista Challenge” were showcased including Lauren Crafford (LHC Couture), Stephanie Verrieres & Kimie Sako (Verrieres & Sako) and Wen Guo (Boditecture). 

The over one thousand text-in votes resulted in the award, valued at $3,000 going to Larissa Verdussen (RAG-DOLL designs). “My vitaminwater zero™ flavor was DRIVE. I was inspired by the sweet, energetic orange drink. I was also inspired by the name. I made this garment in two days and try to make at least one garment every day that I am in my shop. Since the theme for this challenge was “Going Green” my reclaimed piece was a mens jacket that I made into a bussel. I’m so excited!”

DJ Ajax kept the crowd partying until last call.

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