Friday, August 26, 2011

San Diego 09.15.11 @ House of Blues


FOR IMMEDIATE RELEASE                                                       
Media Contact: Brianne Bear

Project Ethos Set for Biggest Showcase in San Diego to Date
An Array of Fashion, Music and Art Premiering at House of Blues

San Diego, CA – A night filled with fashion, music and art awaits you at the upcoming Project Ethos to be held on Thursday, September 15th 2011 at 8pm at the House of Blues San Diego 1055 5th Avenue San Diego, CA 92101. Official Media Sponsors Discover and Fashion 5.0 Magazine pairs with Project Ethos to support the groundbreaking mission of bridging the gap between the Indie and Mainstream worlds for it’s up and coming SD native participants.

The evening will begin with a series of local bands performing from pop group The Maul Shoppe to the dance-inducing Cuckoo Chaos and the rhythmic sounds of Republic of Letters. An art gallery will host seven groundbreaking visual artists including Joseph Topacio, David Ross, Eric Wixon, Gloria Muriel, Scott Saw, Jordan Roberts and Dave Warshaw. DJ sets will continue with a nightlong celebration.

The pristine white runway will become the centerpiece of the evening at 10pm as the runway show commences. Official sponsor vitaminwater zero™ lends its support at this affair by sponsoring the “Flavor Fashionista Challenge.” Designers are given the opportunity to win prizes valued up to $3,000 if their garment is chosen as the winning design as inspired by a vitaminwater zero flavor through a live text-to-vote. Project Ethos, in cooperation with The Art Institute of California- San Diego, has selected students to participate in the design challenge, giving students a once in a lifetime opportunity to furnish a jumpstart for their careers. They include Cecilia Torres, Elina Sheripova, Haley Hanson, Amanda Alkas and Steven Mayor. Elina Sheripova will be featured as the Official vitaminwater zero™ Scholarship Designer. Project Ethos and vitaminwater zero™ are proud to help Elina, a soon to be college graduate, launch her new collection and get the attention of tastemakers and industry representatives alike. Camille Wood (Dazzlme) will follow with her embellished line. In addition, sponsors and designers Cardiwrap by Kymaro and Frederick’s of Hollywood Swim will continue their tour of fashion shows with Project Ethos at this event.

The charity partner for this event is NEST, a nonprofit organization that empowers female artists around the world through interest free loans, mentoring from established artists and designers as well as providing a market to sell their crafts, successfully moving women from poverty to self-sufficiency. Project Ethos plans to donate $1 from every ticket sold to cause.

Diesel salon will act as the presenting sponsor by providing hair and make-up styling for the 30+ models. Discover will be granting one lucky winner and three of their friends a VIP experience at the event including walking the red carpet, access to the pre-show cocktail party and a reserved table.

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