Monday, August 22, 2011

Tradeshow Areas of MAGIC

Magic has seven different show areas: WWDMAGIC, S.L.A.T.E., STREET, MENS/WEAR, FNPLATFORM, PROJECT, and POOLTRADESHOW.


WWDMAGIC features women's apparel, accessories and footwear.  Women's Wear Daily's collaboration with MAGIC helps showcase more than 2,000 emerging and established brands with all kinds of trends and price points. You are sure to find the best in women's fashion at this show area.


Next is S.L.A.T.E., a show area dedicated to representing the underground streetwear labels in the surf, skate, art and music culture.

S.L.A.T.E. is known for showcasing indie to established designers with an authentic feel for fashion and lifestyle.

S.L.A.T.E. is the place to be for all things action and sports thanks to the launch of RIDE Unltd which combines action sports with streetwear.


The STREET show area is known for its global street style mixing fashion, sports and culture.

STREET brings together all types of lifestyles and trends from today's youth culture and makes up a diverse community connected by its urban outlook.


MENS/WEAR contains the most sought-after brands in men's fashion and includes sportswear, weekend casual, outerwear, and classic suits and separates.

Bringing together boutique brands and the biggest names in men's fashion MENS/WEAR focuses on the timeless pieces while touching on new trends in men's fashion.

FN Platform

With every outfit you need the perfect shoes. In FN Platform, you're dealing with over 1,500 new and emerging labels in branded footwear for men, women, juniors and children. FN Platform provides industry insight via educational initiatives; footwear buying workshops,
markets forecasting by Sterne Agee. There are seminars that highlight emerging technology, social media and much more. This gives businesses the push they need to have the ability to shop footwear with the concept of what consumers will be buying and wearing next season. FN Platform has unique merchandise that goes from footwear for the modern man, juniors & kids, the balance between style & comfort, Sport-inspired shoes, women’s fashion, and lastly, the luxury collection. Some of the brands that are involved with the FN Platform
can go from the big leagues to a new and up-coming designer that could be the biggest star. You've got Baby Phat, BCBG MAXAZRIA, Fergie, Michael Kors and many other name brands that you might have heard of.


Project, the world's preeminent contemporary fashion trade event, features the most suitable brands and can attract important retailers in the global marketplace. Project is held 365 days, meaning that Project never sleeps and their always on top of their trends and the community they have. They help with emerging artists just like ETHOS, and they give the push to young and new designers to become the best and biggest they can be. They also help their clients with setting them up to collaborate with up and coming designers too. This is called Project 10, where they gather 10 collaborations and use these masterpieces to showcase what that team could do together and how they can bring out the best in both artists.


Similar to what ETHOS and Project do to an extent, POOL TRADESHOW is an original independent tradeshow that was established in 2001 for boutique markets and leading retailers worldwide. POOL is a community of art and design that has driven brands creating connections in the industry for creative visionaries.

What would ETHOS get out of MAGIC? Well what wouldn’t you get out of it? With numerous brands all coming together for this 3-day event.

Along with PROJECT and POOL TRADESHOW coming together, ETHOS can continue to network with industry professionals.  With ETHOS holding it down here in the U.S with our designers, musicians and artists, we can expand to helping amazing, progressing, and talented designers that are in different countries. Project ETHOS can bring out fresh, new, and out of this world flair to the U.S, something that can change the fashion world all because we went to MAGIC.

All these show areas have different events catering to what they focus on and make it a great educational and networking opportunity for its attendees. With only three days and so much to see, plus FNPLATFORM, PROJECT and POOLTRADESHOW, hopefully the attendees have time to take it all in. I can't imagine how amazing it would be to attend!

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